Why Nelly Group stock moves
Nelly Group fell, moving more than the market, which was slightly down.
Written after the close on ·
Why today
22,940 news analyzed todayNelly Group fell, moving more than the market, which was slightly down.
No company news explains the drop.
Over the last five trading days, the shares fell sharply while the OMX Stockholm 30 rose slightly, a big move for this stock.
Likely drivers include a senior executive's share sale and a fall in short positions, though neither clearly explains the drop.
Today's move of −2.61% was 2.6 times a normal day's 1.0%. OMX Stockholm 30 moved −0.32% on the same day.
Nelly Group −2.61%OMX Stockholm 30 −0.32%Much weaker than the market
Has the share price followed the business?
Price and earnings moved in the same direction: 3 out of 3 years. Across Nordic companies, that happens in about 60% of years. In 2025, the price changed +276% and earnings per share +102%.
Revenue, profit and market cap
RevenueProfitMarket capbn SEK
Assets, liabilities and market cap
AssetsLiabilitiesMarket capbn SEK
Price and earnings moved in the same direction: 3 out of 3 years.Market cap (Now): 996 m SEKRevenue 2025: 1.3 bn SEK
What the key figures say about Nelly Group
The figures connect what Nelly Group earns with what investors pay.
The line shows the share price in the same year, on its own scale.
Profit divided by the number of shares. Each share represents this much of the earnings.
2022–2025: -3.32 SEK–5.62 SEK. Peers: Lindex Group 0.24 EUR, RVRC 3.09 SEK, Boozt 3.55 DKK.
What the company sold during the year.
2022–2025: 1.1 bn SEK–1.3 bn SEK. Peers: Lindex Group 979 m EUR, RVRC 2.0 bn SEK.
The percentage of revenue left after the costs of running the business.
2022–2025: −4.2%–13.1%. Peers: Lindex Group 8.9%, RVRC 21.0%, Boozt 5.4%.
Profit as a percentage of shareholders’ money in the company.
2022–2025: −53.7%–41.5%. Peers: Lindex Group 8.8%, RVRC 26.8%, Boozt 11.1%.
The price investors pay for each unit of annual earnings per share. Not shown for a loss.
2022–2025: 10.4–19.3. Peers: Lindex Group 10.3, RVRC 17.6, Boozt 32.1.
What investors pay for each unit the company sells.
2022–2025: 0.12–2.58. Peers: Lindex Group 0.42, RVRC 2.85.
Money paid to shareholders per share, summed by calendar year.
2024–2025: 0.00 SEK–0.83 SEK.
The ordinary yearly dividend as a percentage of the share price.
2022–2025: 0.0%–2.9%. Peers: Lindex Group 0.0%, RVRC 2.8%, Boozt 0.0%.
Net debt divided by operating earnings before depreciation and amortisation.
2022–2025: 0.15–2.56. Peers: Lindex Group 4.97, RVRC -0.74.
More key figures
Market cap divided by shareholders’ equity, what remains after liabilities.
2022–2025: 1.13–8.03. Peers: Lindex Group 0.93, RVRC 4.48.
Market cap plus net debt, divided by operating earnings. This includes debt.
2022–2025: 9.6–42.0.
Cash left after investments, divided by the number of shares.
2022–2025: -3.52 SEK–4.41 SEK. Peers: Lindex Group 0.84 EUR, RVRC 4.11 SEK, Boozt 15.32 SEK.
The percentage of assets financed by shareholders’ equity.
2022–2025: 16.0%–41.1%.
What followed similar falls?
Including reinvested dividends, Nelly Group fell 7.9% over the latest five trading days. Since November 4, 2016, falls at least this large were followed by a higher value 21 trading days later in 36 out of 55 non-overlapping periods. The median was +4.3%, against +0.6% for an ordinary 21-day period, which ended higher 52 times in 100.
Such a fall has not said much about the next month.
+4.3% · 36/55
People on the board and in management must report their trades in the share to Finansinspektionen, Sweden's financial supervisor. November 2: Sell about 404 thousand SEK. October 29: Sell about 608 thousand SEK. July 21: Buy about 1.3 m SEK. July 20: Buy about 1.7 m SEK. July 17: Buy about 4.7 m SEK.
More about Nelly Group
Insider trades
People on the board and in management must report their trades in the share to Finansinspektionen, Sweden's financial supervisor.
- Stefan Svensson, senior executiveSellabout 404 thousand SEK
- Stefan Svensson, senior executiveSellabout 608 thousand SEK
- Josephine Bernadotte, board member (closely associated)Buyabout 1.3 m SEK
- Josephine Bernadotte, board member (closely associated)Buyabout 1.7 m SEK
- Josephine Bernadotte, board member (closely associated)Buyabout 4.7 m SEK
Earnings report
On its last 16 report days Nelly Group usually moved about 7.1%. On a normal day it moves 1.0%.
+25.15% Why? −8.40% −41.03% −39.83%
10,000 SEK in Nelly Group bought on November 7, 2016 is worth 15,200 SEK today, with dividends reinvested.
What would 10,000 SEK in Nelly Group be worth today? →
What would 10,000 SEK in Nelly Group be worth today?
15,200 SEK
with dividends reinvested, bought on November 7, 2016.
At worst it was worth 1,870 SEK (June 12, 2023).
The five biggest days of the journey
· +41.8% · the whole market fell 0.6% the same day · report day
· −41.0% · the whole market fell 0.8% the same day · report day
· −39.8% · the whole market was unchanged the same day · report day
· +38.3% · the whole market rose 0.7% the same day
· +32.4% · the whole market rose 2.2% the same day · report day
Earlier days
−5.08% market −0.11% Nelly Group fell clearly over the week's trading days while the broader OMX Stockholm 30 was roughly flat. Read →
Nelly Group fell clearly over the week's trading days while the broader OMX Stockholm 30 was roughly flat.
The shares fell as short sellers, traders betting on a price drop, reduced their positions over the week, which often reflects easing pessimism rather than a cause of decline.
Nelly Group's latest session was a small rise, though it moved against a clearly weaker market that day.
+2.19% market +0.83% Nelly Group rose clearly. Read →
Nelly Group rose clearly.
Over the last five trading days the share fell clearly while the OMX Stockholm 30 index rose slightly, so the stock moved against the market.
Trading volume was about twice a normal day, which suggests heavy buying interest.
A senior executive sold shares worth about 1 million SEK between 29 October and 2 November, which is a personal decision and no sign of the share price direction.
−4.75% market +0.48% Nelly Group fell, against a slightly higher market. Read →
Nelly Group fell, against a slightly higher market.
Trading was about four times its usual level.
Company news in the session was mostly about the rapper Nelly, not this company, so it does not explain the move.
A board-linked executive, senior executive Stefan Svensson, sold about 1 million SEK of shares from 29 October to 2 November.
Over the last five trading days the stock fell clearly while OMX Stockholm 30 rose clearly, so the drop has lasted beyond the session.
−1.81% market −0.29% Nelly Group fell, more than the market, which slipped slightly. Read →
Nelly Group fell, more than the market, which slipped slightly.
No company news from that session explains the move.
Over the last five trading days, the shares fell clearly while OMX Stockholm 30 rose clearly.
The likely background is the Q3 report, published last week, which showed revenue growth of 10.3% but a lower operating profit, with margins under pressure from higher costs.
The earlier CEO resignation announcement and the share buyback were also before this period.
−5.24% market +3.01% Nelly Group fell clearly over the week while the OMX Stockholm 30 index rose clearly, so it moved against the market. Read →
Nelly Group fell clearly over the week while the OMX Stockholm 30 index rose clearly, so it moved against the market.
Its latest close sits well below its one-year high from late January and well above its one-year low from mid October.
The company's Q3 report, published on 22 October, showed revenue growth slowing, with operating profit (earnings before interest and tax) falling.
The report likely weighed on the shares during the week as investors digested weaker profitability.
+2.18% market +0.41% Nelly Group rose clearly without a company-news explanation. Read →
Nelly Group rose clearly without a company-news explanation.
Nelly Group rose clearly in the last session, while OMX Stockholm 30 rose only slightly, so it moved more than the market.
No company news from the last session explains the move, so the cause is unclear.
Over the last five trading days, Nelly Group fell clearly while OMX Stockholm 30 rose sharply.
−3.97% market +1.57% Nelly Group fell, moving against a slightly rising market. Read →
Nelly Group fell, moving against a slightly rising market.
No company news from that session clearly explains the drop.
Over the last five trading days the stock rose very sharply, a very big move for it, while the market fell slightly.
Trading was about twice a normal day's level.
The most likely background is the Q3 2026 report, which showed revenue growth of 10% but lower profit margins, published before the last session.
+25.41% market −3.67% Nelly Group rose very sharply over the last five trading days, moving against a falling OMX Stockholm 30. Read →
Nelly Group rose very sharply over the last five trading days, moving against a falling OMX Stockholm 30.
The move was very big for the stock, about seven times a normal five-day stretch, and similar moves happened only about twice in the past year.
Likely driver: the third-quarter report, which showed revenue growth of about 10% but a lower operating margin, with a share buyback also in focus.
The stock is still well below its highest level of the past year.
+25.15% market −2.51% Nelly Rockets 20% on Q3 Report Beat, Against Market: Nelly Group rose very sharply in the last session, while the OMX Stockholm 30 fell sharply, so it moved against the market. Read →
Nelly Rockets 20% on Q3 Report Beat, Against Market: Nelly Group rose very sharply in the last session, while the OMX Stockholm 30 fell sharply, so it moved against the market.
The move was about 17 times a normal day, a very rare size, and trading volume was far above its usual level.
The cause was the third-quarter report published that day: revenue grew about 10%, and analysts at SEB said results were better than feared.
Over the last five trading days the shares rose very sharply while the market fell clearly, a very big move for the stock.
Operating profit (earnings before interest and tax) fell slightly in the quarter, and the CEO is stepping down by February, which may temper enthusiasm.
Learn more · Why do stocks go up and down?