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Why TagMaster stock moves

TagMaster rose clearly while the market fell clearly.

Written after the close on ·

Why today

16,415 news analyzed today

TagMaster rose clearly while the market fell clearly.

No company news from that session explains the move.

Over the last five trading days it rose slightly, while OMX Stockholm 30 was roughly unchanged.

Earlier, TagMaster reported a strong third quarter, with higher profitability and gross margin, which likely supports the stock.

Next, its earnings release is due on Thursday 4 February 2027.

Today's move of +1.88% was 1.3 times a normal day's 1.5%. OMX Stockholm 30 moved −1.01% on the same day.

TagMaster +1.88%OMX Stockholm 30 −1.01%Against the market

Earlier days →

See the chart in ChartCompass, with every move explained →

What analysts expect, and how often they have been right

Analysts’ estimates for TagMaster.

TagMaster earned more than expected in 2 out of 5 reports.

Not in the chart because no estimate and result are available: 7 of the 12 reports in this period, the latest on October 28, 2026.

For comparison, about 46% of reports from Nordic companies beat the estimate in the last three years.

The share moved in the same direction as the earnings surprise in 5 out of 5 reports with a measured move, against about 63% of reports from Nordic companies.

Price targets

Latest price 32.50 SEK

Price targets
40.10

One analyst’s target is 40.10 SEK, +23% relative to the latest price of 32.50 SEK. A target is the analyst’s estimate of a future share price.

Earnings against expectations, and the share’s reaction

Earnings against expectations, and the share’s reaction-0.7-0.30.20.71.22024-02-02: 0.85; Expected EPS: 0.502/2’24+9.7%2024-04-25: -0.06; Expected EPS: 0.2025/4’24−7.2%2024-07-12: 0.08; Expected EPS: 0.1012/7’24−15.1%2024-10-23: -0.51; Expected EPS: -0.1023/10’24−7.7%2025-02-05: 0.96; Expected EPS: -0.205/2’25+27.8%

Expected EPSAbove estimateBelow estimateAs expectedSEK

Percentages below show the share’s report-day move; labels are report dates.

For the current fiscal year, expected earnings per share changed from 2.61 SEK three months ago to 2.84 SEK now. 2026 estimate: 2.84 SEK. 2027 estimate: 3.37 SEK. One analyst made these estimates.

Has the share price followed the business?

Price and earnings moved in the same direction: 2 out of 3 years. Across Nordic companies, that happens in about 60% of years. In 2025, the price changed +33% and earnings per share went from 0.32 SEK to 1.54 SEK.

Revenue, profit and market cap

Revenue, profit and market cap (m SEK)01863715572022: 358.602022: 24.1520222023: 404.712023: 13.6820232024: 420.442024: 4.6620242025: 483.292025: 22.552025Now2026: 475.8020262027: 506.0020272022: 160.391602023: 341.293412024: 194.081942025: 257.80258Now: 476.04476

RevenueProfitMarket capHatched bars: analysts’ estimates.m SEK

Market cap is 1.0 times 2025 revenue, against 0.4 in 2022. Profit in 2025: 22.5 m SEK.

Assets, liabilities and market cap

Assets, liabilities and market cap (m SEK)02044086122022: 413.932022: 161.7020222023: 428.582023: 169.2920232024: 556.692024: 270.4420242025: 477.022025: 213.282025Now2022: 160.391602023: 341.293412024: 194.081942025: 257.80258Now: 476.04476

AssetsLiabilitiesMarket capm SEK

Assets minus liabilities leave 264 m SEK for shareholders. Market cap is 1.8 times that equity.

Price and earnings moved in the same direction: 2 out of 3 years.Market cap (Now): 476 m SEKRevenue 2025: 483 m SEK

What the key figures say about TagMaster

The figures connect what TagMaster earns with what investors pay.

The line shows the share price in the same year, on its own scale. Hatched bars: analysts’ estimates.

Earnings per share2.62 SEK
NowEarnings per share2022: 1.65222023: 0.93232024: 0.32242025: 1.54252026: 2.84262027: 3.37272022: 10.952023: 23.302024: 13.252025: 17.60

Profit divided by the number of shares. Each share represents this much of the earnings.

2022–2025: 0.32 SEK–1.65 SEK. Peers: Waystream Group 0.21 SEK, Maven Wireless Sweden -0.30 SEK, Net Insight -0.12 SEK. 2026 estimate: 2.84 SEK (2.84 SEK–2.84 SEK). 2027 estimate: 3.37 SEK (3.37 SEK–3.37 SEK).

Revenue483 m SEK
NowRevenue2022: 358,603,000.00222023: 404,711,000.00232024: 420,445,000.00242025: 483,292,000.00252026: 475,800,000.00262027: 506,000,000.00272022: 10.952023: 23.302024: 13.252025: 17.60

What the company sold during the year.

2022–2025: 359 m SEK–483 m SEK. Peers: Waystream Group 145 m SEK, Maven Wireless Sweden 150 m SEK, Net Insight 424 m SEK. 2026 estimate: 476 m SEK (476 m SEK–476 m SEK). 2027 estimate: 506 m SEK (506 m SEK–506 m SEK).

Operating margin11.9%
NowOperating margin2022: -2.85222023: 3.40232024: 2.08242025: 6.30252022: 10.952023: 23.302024: 13.252025: 17.60

The percentage of revenue left after the costs of running the business.

2022–2025: −2.8%–6.3%. Peers: Waystream Group 3.0%, Maven Wireless Sweden −10.2%, Net Insight −8.5%.

Return on equity13.6%
NowReturn on equity2022: 9.58222023: 5.27232024: 1.63242025: 8.55252022: 10.952023: 23.302024: 13.252025: 17.60

Profit as a percentage of shareholders’ money in the company.

2022–2025: 1.6%–9.6%. Peers: Waystream Group 2.2%, Maven Wireless Sweden −14.0%, Net Insight −7.1%.

P/E12.4
NowP/E2022: 6.64222023: 25.05232024: 41.41242025: 11.43252026: 11.44262027: 9.6427

The price investors pay for each unit of annual earnings per share. Not shown for a loss.

2022–2025: 6.6–41.4. Peers: Waystream Group 180.0. 2026 estimate: 11.4. 2027 estimate: 9.6.

Market cap per unit of revenue (P/S)0.99
NowMarket cap per unit of revenue (P/S)2022: 0.45222023: 0.84232024: 0.46242025: 0.53252026: 1.00262027: 0.9427

What investors pay for each unit the company sells.

2022–2025: 0.45–0.84. Peers: Waystream Group 2.29, Maven Wireless Sweden 1.80, Net Insight 2.00. 2026 estimate: 1.00. 2027 estimate: 0.94.

Net debt / EBITDA-0.11
NowNet debt / EBITDA2022: 1.00222023: 1.05232024: 2.40242025: 0.6825

Net debt divided by operating earnings before depreciation and amortisation.

2022–2025: 0.68–2.40. Peers: Waystream Group -0.68.

More key figures
Market cap / equity (P/B)1.53
NowMarket cap / equity (P/B)2022: 0.64222023: 1.32232024: 0.68242025: 0.9825

Market cap divided by shareholders’ equity, what remains after liabilities.

2022–2025: 0.64–1.32. Peers: Waystream Group 3.41, Maven Wireless Sweden 2.19, Net Insight 1.44.

EV / EBIT8.5
2025EV / EBIT222023: 26.20232024: 31.50242025: 8.4625

Market cap plus net debt, divided by operating earnings. This includes debt.

2022–2025: 8.5–31.5.

Free cash flow per share6.44 SEK
NowFree cash flow per share2022: -0.55222023: 1.88232024: 3.94242025: 3.89252022: 10.952023: 23.302024: 13.252025: 17.60

Cash left after investments, divided by the number of shares.

2022–2025: -0.55 SEK–3.94 SEK. Peers: Waystream Group 2.36 SEK, Maven Wireless Sweden -0.57 SEK, Net Insight -0.12 SEK.

Equity ratio55.3%
2025Equity ratio2022: 60.94222023: 60.50232024: 51.42242025: 55.2925

The percentage of assets financed by shareholders’ equity.

2022–2025: 51.4%–60.9%.

What to watch next, and why

The earnings report shows how TagMaster's revenue and profit have changed.

  • Earnings report

    The earnings report shows how TagMaster's revenue and profit have changed.

    Add to calendar

Earnings report

Next report: · Add to calendar · Google Calendar

Report day10.0%

Normal day1.5%

On its last 16 report days TagMaster usually moved about 10.0%. On a normal day it moves 1.5%.

+15.58% Why? −9.09% +12.40% +10.33%

10,000 SEK in TagMaster bought on November 7, 2016 is worth 14,200 SEK today, with dividends reinvested.

What would 10,000 SEK in TagMaster be worth today? →

What would 10,000 SEK in TagMaster be worth today?

14,200 SEK

with dividends reinvested, bought on November 7, 2016.

At worst it was worth 4,370 SEK (October 18, 2022).

The five biggest days of the journey

· +27.8% · the whole market fell 0.4% the same day · report day

· +23.3% · the whole market rose 1.0% the same day

· +21.5% · the whole market rose 0.3% the same day

· +20.0% · the whole market rose 1.0% the same day

· −18.2% · the whole market rose 0.1% the same day

Earlier days

  • +3.83% market −0.11% TagMaster rose slightly over the week while the broader market was roughly flat. Read →

    TagMaster rose slightly over the week while the broader market was roughly flat.

    The gain came in the final session, when the shares rose clearly against a clearly falling OMX Stockholm 30.

    Trading was around its usual level, so the move was not driven by unusual activity.

    Company news was limited to the third-quarter report published on 28 October, which showed higher profitability and gross margin despite flat sales.

  • +0.63% market −0.32% TagMaster Stockholm: flat without a company-news explanation. Read →

    TagMaster Stockholm: flat without a company-news explanation.

    Over the last five trading days, TagMaster was roughly unchanged, while OMX Stockholm 30 rose slightly.

    Last session, TagMaster was roughly unchanged while OMX Stockholm 30 fell slightly, so it moved less than the market.

    The move was an ordinary size for TagMaster, with trading well above its usual level.

    Next, the company reports its annual earnings on Thursday 4 February 2027.

  • +12.59% market +3.01% TagMaster rose sharply over the week, a big move for the stock and clearly stronger than the OMX Stockholm 30 market index. Read →

    TagMaster rose sharply over the week, a big move for the stock and clearly stronger than the OMX Stockholm 30 market index.

    The main driver was its third-quarter report, published on Wednesday 28 October, which showed higher profitability and stronger gross margins despite slightly lower sales.

    The next earnings report is due Thursday 4 February 2027.

  • +15.58% market +0.33% TagMaster rose on the trading day, far more than the market. Read →

    TagMaster rose on the trading day, far more than the market.

    The stock rose very sharply, while OMX Stockholm 30 rose only slightly, so the move was clearly apart from the market.

    The main reason is the quarterly report published that day: operating profit rose to 14.5 MSEK from 9.9 MSEK, and the gross margin, the share of sales left after direct costs, improved.

    Over the last five trading days the stock rose very sharply, while the market rose slightly.

    The move was very big for TagMaster, and the trading volume was well above its usual level.

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