Why Hasbro stock moves
Hasbro fell, moving against a slightly rising S&P 500.
Written after the close on ·
Why today
16,437 news analyzed todayHasbro fell, moving against a slightly rising S&P 500.
No company news clearly explains the move.
Over the last five trading days, Hasbro was roughly unchanged, while the S&P 500 fell sharply and the Consumer Cyclical sector rose clearly.
The move was an ordinary one for Hasbro.
The next earnings report is due Tuesday 9 February 2027.
Today's move of −0.53% was 0.7 times a normal day's 0.8%. S&P 500 moved +0.31% on the same day.
Hasbro −0.53%S&P 500 +0.31%Against the market
What analysts expect, and how often they have been right
Analysts’ estimates for Hasbro.
Hasbro earned more than expected in 8 out of 8 reports.
For comparison, about 82% of reports from US companies beat the estimate in the last three years.
The share moved in the same direction as the earnings surprise in 7 out of 8 reports with a measured move, against about 55% of reports from US companies.
Ratings
Price targets
Latest price $118.91
Earnings against expectations, and the share’s reaction
Expected EPSAbove estimateBelow estimateAs expected$
Next reported quarter: expected earnings per share of $1.49 (February 9). For the current fiscal year, expected earnings per share changed from $6.19 three months ago to $7.12 now. 2026 estimate: $7.12. 2027 estimate: $6.98.
Has the share price followed the business?
Price and earnings moved in the same direction: 2 out of 3 years. Across US companies, that happens in about 65% of years. In 2025, the price changed +47% and earnings per share went from $2.75 to -$2.30.
Revenue, profit and market cap
RevenueProfitMarket capHatched bars: analysts’ estimates.$B
Assets, liabilities and market cap
AssetsLiabilitiesMarket cap$B
Price and earnings moved in the same direction: 2 out of 3 years.Market cap (Now): $16.6BRevenue 2025: $4.7B
What the key figures say about Hasbro
The figures connect what Hasbro earns with what investors pay.
The line shows the share price in the same year, on its own scale. Hatched bars: analysts’ estimates.
Profit divided by the number of shares. Each share represents this much of the earnings.
2022–2025: -$10.73–$2.75. Peers: Asmodee Group 2.15 SEK, Thule Group 11.54 SEK, Mips 6.45 SEK. 2026 estimate: $7.12 ($6.60–$7.32). 2027 estimate: $6.98 ($6.44–$7.35).
What the company sold during the year.
2022–2025: $4.1B–$5.9B. Peers: Asmodee Group 1.8 bn EUR, Thule Group 10.4 bn SEK, Mips 745 m SEK. 2026 estimate: $5.2B ($5.1B–$5.2B). 2027 estimate: $5.5B ($5.4B–$5.6B).
The percentage of revenue left after the costs of running the business.
2022–2025: 3.8%–22.5%. Peers: Asmodee Group 11.1%, Thule Group 17.1%, Mips 32.9%.
Profit as a percentage of shareholders’ money in the company.
2022–2025: −140.2%–33.3%. Peers: Asmodee Group 2.4%, Thule Group 15.9%, Mips 28.1%.
The price investors pay for each unit of annual earnings per share. Not shown for a loss.
2022–2025: 20.3–41.8. Peers: Asmodee Group 79.5, Thule Group 18.8, Mips 71.0. 2026 estimate: 16.7. 2027 estimate: 17.0.
What investors pay for each unit the company sells.
2022–2025: 1.42–2.45. Peers: Thule Group 2.24, Mips 16.30. 2026 estimate: 3.22. 2027 estimate: 3.00.
Money paid to shareholders per share, summed by calendar year.
2017–2025: $2.22–$2.80.
The ordinary yearly dividend as a percentage of the share price.
2022–2025: 3.4%–5.5%. Peers: Asmodee Group 1.0%, Thule Group 3.8%, Mips 0.6%.
Net debt divided by operating earnings before depreciation and amortisation.
2022–2025: 2.87–10.37. Peers: Asmodee Group 1.72, Thule Group 1.73, Mips 0.45.
More key figures
Market cap divided by shareholders’ equity, what remains after liabilities.
2022–2025: 2.98–21.38. Peers: Thule Group 2.81, Mips 17.78.
Market cap plus net debt, divided by operating earnings. This includes debt.
2022–2025: 15.7–226.8.
Cash left after investments, divided by the number of shares.
2022–2025: $1.44–$4.95. Peers: Asmodee Group 0.79 EUR, Thule Group 12.02 SEK, Mips 6.12 SEK.
The percentage of assets financed by shareholders’ equity.
2022–2025: 9.7%–30.5%.
The dividend explained
A dividend is money paid to shareholders. Hasbro paid $2.80 per share in the twelve months through November 6, 2026.
On the ex-dividend day, August 19, 2026, Hasbro traded without the right to the $0.70 dividend. The price went from $93.99 to $93.33; including the dividend, the day's change was +0.0%. Entitlement passes from the company to shareholders on the ex-day; payment comes later.
2017: $2.222018: $2.462019: $2.672020: $2.722021: $2.722022: $2.782023: $2.802024: $2.802025: $2.802026 so far: $2.10
What to watch next, and why
From the ex-day, Hasbro trades without entitlement to the next dividend.
- The dividend explained
From the ex-day, Hasbro trades without entitlement to the next dividend.
- Earnings report
The earnings report shows how Hasbro's revenue and profit have changed.
Add to calendar
Earnings report
Next report: · Add to calendar · Google Calendar
On its last 15 report days Hasbro usually moved about 7.5%. On a normal day it moves 0.8%.
+11.20% Why? +8.81% +1.74% +7.48%
$10,000 in Hasbro bought on November 7, 2016 is worth $20,000 today, with dividends reinvested.
The same amount in S&P 500 with dividends would have become $40,400.
What would $10,000 in Hasbro be worth today? →
What would $10,000 in Hasbro be worth today?
$20,000
with dividends reinvested, bought on November 7, 2016. The same amount in S&P 500 with dividends would have become $40,400.
At worst it was worth $5,880 (March 16, 2020).
The five biggest days of the journey
· +21.7% · the whole market rose 9.4% the same day
· −18.7% · the whole market fell 12.0% the same day
· −16.8% · the whole market fell 0.4% the same day · report day
· +14.6% · the whole market rose 2.0% the same day · report day
· −14.6% · the whole market fell 9.5% the same day
Earlier days
−0.15% market −2.70% Hasbro was roughly unchanged over the last five trading days, with its moves small and ordinary for the stock. Read →
Hasbro was roughly unchanged over the last five trading days, with its moves small and ordinary for the stock.
The S&P 500 fell sharply over the same days, so Hasbro held up better than the broad market.
The Consumer Cyclical sector ETF rose clearly, so Hasbro lagged its sector.
Company news was mostly commentary and partner announcements, including a 6KU licensing deal for My Little Pony, which likely offered little price impact.
−1.68% market −4.41% Hasbro fell clearly, though less than the market. Read →
Hasbro fell clearly, though less than the market.
The S&P 500 fell very sharply and the Consumer Cyclical sector ETF fell very sharply, so Hasbro held up better than both.
Over the last five trading days the stock was roughly unchanged, while the market fell very sharply.
Trading volume was around its usual level, and the shares remain near their highest close of the past year.
+3.06% market +1.65% Hasbro rose, with the Magic: The Gathering movie casting. Read →
Hasbro rose, with the Magic: The Gathering movie casting.
Over the same day the S&P 500 also rose sharply, so Hasbro moved in line with the broader market.
Over the last five trading days Hasbro rose clearly while the S&P 500 fell slightly, so it moved against the market.
−0.61% market −0.48% Hasbro moved slightly lower, in line with the broader market. Read →
Hasbro moved slightly lower, in line with the broader market.
Company news from that session includes a new KPop Demon Hunters toy line extension and strong third-quarter results with raised guidance, but these are unlikely to explain a small move.
The stock was roughly unchanged over five trading days while the S&P 500 fell clearly, and its sector ETF rose sharply, so Hasbro held up better than the market.
The move was an ordinary size for Hasbro, and trading volume was around its usual level.
Next earnings are due on 9 February 2027.
−0.40% market −1.77% Hasbro fell slightly without a company-news explanation. Read →
Hasbro fell slightly without a company-news explanation.
Hasbro on Nasdaq rose slightly over the last five trading days, while the S&P 500 fell slightly.
Last session the stock fell slightly while the S&P 500 fell sharply, so Hasbro held up better than the market.
The move was an ordinary day for Hasbro.
No company news from the last session explains it.
+0.18% market −0.52% Hasbro was roughly flat, with no company news explaining a move. Read →
Hasbro was roughly flat, with no company news explaining a move.
The stock held steady while the S&P 500 fell clearly, so Hasbro held up better than the market.
Its sector ETF fell sharply, so it also outperformed its sector.
Trading was heavier than usual, about twice a normal session.
Over the last five trading days, Hasbro rose very sharply, a move about seven times a normal five-day stretch and unmatched in the past year.
+18.91% market −0.43% Hasbro rose very sharply over the last five trading days, moving against a slightly weaker S&P 500, the broad US stock market index. Read →
Hasbro rose very sharply over the last five trading days, moving against a slightly weaker S&P 500, the broad US stock market index.
The main driver was the earnings report released on October 20, which beat expectations, with Magic: The Gathering sales topping $600 million in a quarter for the first time.
Raised full-year guidance, the company's own forecast for the year, likely added to the rally, and the analyst BNP Paribas Exane reaffirmed its outperform rating, meaning it expects the stock to beat the market.
The move was unusually large for Hasbro, roughly seven times a normal five-day stretch and bigger than any in the past year.
+2.83% market −1.18% Hasbro rose sharply, with no clear company news from that session explaining it. Read →
Hasbro rose sharply, with no clear company news from that session explaining it.
Over the same day the S&P 500 fell sharply, so Hasbro moved against the broad market, which is a sign the move was stock-specific.
Trading was heavy, about twice a normal session, so many investors were buying.
The main driver likely traces back to the strong third-quarter results released earlier this week, which beat expectations, plus analysts raising their price target, the share price they see as fair.
The stock also sits near its highest close of the past year.
+4.09% market +0.53% Hasbro jumped sharply after its strong quarterly results. Read →
Hasbro jumped sharply after its strong quarterly results.
Over the same day the S&P 500 rose clearly, so Hasbro outpaced the broad market, while its sector was roughly flat.
The move was very big for Hasbro, and trading was well above its usual level.
The main driver was the earnings report, which beat expectations, with Magic: The Gathering topping $600 million in quarterly revenue for the first time.
Raised full-year guidance, meaning the company's own forecast for 2026, likely added to the buying.
+11.20% market +0.34% Hasbro rose very sharply on its earnings report, which beat expectations. Read →
Hasbro rose very sharply on its earnings report, which beat expectations.
The S&P 500 index rose only slightly over the same session, so Hasbro clearly outpaced the market, and its sector also rose.
Revenue from Magic: The Gathering, its trading card game, passed $600 million in one quarter for the first time.
The company also raised its full-year 2026 outlook, its forecast for future results.
The move was very large for Hasbro, and trading volume was well above normal.
+0.36% market −1.11% Hasbro rose slightly, with no company news from that session behind the move. Read →
Hasbro rose slightly, with no company news from that session behind the move.
Over the last five trading days the stock rose sharply while the S&P 500 fell clearly, so it moved against the market and its sector.
Recent news on the Montréal studio opening and the adult-focused Monopoly edition likely kept investors engaged, though none of it came out in that session.
Watch the next earnings report on 20 October 2026.
+5.83% market −1.97% Hasbro rose sharply over the last five trading days, moving against a clearly weaker S&P 500 and a roughly flat Consumer Cyclical sector. Read →
Hasbro rose sharply over the last five trading days, moving against a clearly weaker S&P 500 and a roughly flat Consumer Cyclical sector.
The most likely driver is the company's push into higher-margin entertainment: the official opening of its Wizards of the Coast studio in Montréal on October 8, aimed at Dungeons & Dragons content and digital games, which investors have been treating as a reason to lift the share price.
The October 14 release of an adult-focused Monopoly collector's edition with Bib & Tucker Bourbon added some support as a sign of new product momentum.
Investors are also watching the next earnings report, due October 20, to see whether these franchises keep carrying profits.
+3.09% market +0.28% Hasbro rose sharply, while the broad market was roughly flat to slightly up, so the stock clearly outpaced both the market and its sector. Read →
Hasbro rose sharply, while the broad market was roughly flat to slightly up, so the stock clearly outpaced both the market and its sector.
The most likely reason is the company-specific news from that day: a Hasbro-linked Monopoly collector's edition with Bib & Tucker Bourbon and the opening of its Wizards of the Coast studio in Montréal, which investors likely read as a push toward higher-margin digital and owned-franchise businesses.
Over the last five trading days the stock rose sharply while the S&P 500 was about unchanged, so the move has been stronger than the market's over that stretch.
Some of the gain may also reflect anticipation of the next earnings report, due on Tuesday 20 October 2026, which is expected to show whether those growth bets are paying off.
−0.50% market −1.08% Hasbro slipped slightly, with no clear market-wide cause behind it. Read →
Hasbro slipped slightly, with no clear market-wide cause behind it.
The most likely reason is the company's plan to move its Pawtucket staff to Boston, which news on the day reported gives nearly 600 workers a choice of relocating by late December or losing their jobs.
That kind of restructuring news can weigh on a stock because it signals costs and disruption.
Against the S&P 500, which fell sharply, Hasbro held up much better, and its sector ETF, a fund tracking consumer-cyclical stocks, fell clearly, so Hasbro also outperformed its peers that day.
+1.28% market −0.01% Hasbro rose clearly, most likely on its new Peppa Pig collaboration with The FA and renewed attention to its entertainment and gaming push, though the news does not pin down a single decisive cause. Read →
Hasbro rose clearly, most likely on its new Peppa Pig collaboration with The FA and renewed attention to its entertainment and gaming push, though the news does not pin down a single decisive cause.
Hasbro trades on the Nasdaq and is a toy and games company.
The stock's rise in the latest session came while the broader market was roughly flat and its consumer sector was also roughly unchanged, so the move looks company-specific rather than market-driven.
Those job-relocation layoffs are a cost story that would more often weigh on a stock than lift it, so they are unlikely to explain the gain.
Investors may also be reacting to the growing entertainment and licensing angle that analysts have been highlighting for the stock over recent days.
Learn more · Why do stocks go up and down?