Why Reddit stock moves
Reddit rose slightly without a company-news explanation.
Written after the close on ·
Why today
16,413 news analyzed todayReddit rose slightly without a company-news explanation.
The stock moved more than the S&P 500 and its sector, which both rose only slightly.
The move was an ordinary one for Reddit, within its usual daily range.
Over the last five trading days Reddit rose slightly while the S&P 500 fell sharply, so it moved against the market, and it moved in line with its sector.
Earlier, Reddit shares fell 8% after Snap reported weak ad growth in a broad tech selloff, and the stock had already been hit by a weak outlook.
Today's move of +1.38% was 0.7 times a normal day's 2.1%. S&P 500 moved +0.31% on the same day.
Reddit +1.38%S&P 500 +0.31%A little stronger than the market
What analysts expect, and how often they have been right
Analysts’ estimates for Reddit.
Reddit earned more than expected in 8 out of 8 reports.
For comparison, about 82% of reports from US companies beat the estimate in the last three years.
The share moved in the same direction as the earnings surprise in 3 out of 8 reports with a measured move, against about 55% of reports from US companies.
Ratings
Price targets
Latest price $95.10
Earnings against expectations, and the share’s reaction
Expected EPSAbove estimateBelow estimateAs expected$
Next reported quarter: expected earnings per share of $1.82 (February 4). For the current fiscal year, expected earnings per share changed from $5.35 three months ago to $5.48 now. 2026 estimate: $5.48. 2027 estimate: $6.86.
Has the share price followed the business?
Price and earnings moved in the same direction: 1 out of 1 years. Across US companies, that happens in about 65% of years. In 2025, the price changed +41% and earnings per share went from -$3.33 to $2.62.
Revenue, profit and market cap
RevenueProfitMarket capHatched bars: analysts’ estimates.$B
Assets, liabilities and market cap
AssetsLiabilitiesMarket cap$B
Price and earnings moved in the same direction: 1 out of 1 years.Market cap (Now): $18.4BRevenue 2025: $2.2B
What the key figures say about Reddit
The figures connect what Reddit earns with what investors pay.
The line shows the share price in the same year, on its own scale. Hatched bars: analysts’ estimates.
Profit divided by the number of shares. Each share represents this much of the earnings.
2022–2025: -$3.33–$2.62. Peers: Nebius Group $1.28, Spotify Technology $16.41, Trump Media & Technology Group -$4.89. 2026 estimate: $5.48 ($5.24–$5.66). 2027 estimate: $6.86 ($3.31–$8.47).
What the company sold during the year.
2022–2025: $667M–$2.2B. Peers: Nebius Group $1.4B, Spotify Technology 18.8 bn EUR, Trump Media & Technology Group $4.5M. 2026 estimate: $3.4B ($3.3B–$3.4B). 2027 estimate: $4.4B ($4.0B–$4.9B).
The percentage of revenue left after the costs of running the business.
2022–2025: −43.1%–20.1%. Peers: Nebius Group −50.5%, Spotify Technology 14.6%, Trump Media & Technology Group −4052.3%.
Profit as a percentage of shareholders’ money in the company.
2022–2025: −22.7%–18.1%. Peers: Nebius Group 0.6%, Spotify Technology 35.8%, Trump Media & Technology Group −78.9%.
The price investors pay for each unit of annual earnings per share. Not shown for a loss.
2022–2025: 87.7–87.7. Peers: Nebius Group 101.2, Spotify Technology 36.7. 2026 estimate: 17.4. 2027 estimate: 13.9.
What investors pay for each unit the company sells.
2022–2025: 19.92–22.67. Peers: Nebius Group 24.26, Trump Media & Technology Group 245.84. 2026 estimate: 5.43. 2027 estimate: 4.21.
Net debt divided by operating earnings before depreciation and amortisation.
2022–2025: -5.36–-5.36. Peers: Nebius Group 8.35, Spotify Technology -2.40.
More key figures
Market cap divided by shareholders’ equity, what remains after liabilities.
2022–2025: 13.83–14.98. Peers: Nebius Group 3.43, Trump Media & Technology Group 1.08.
Market cap plus net debt, divided by operating earnings. This includes debt.
2022–2025: 93.7–93.7.
Cash left after investments, divided by the number of shares.
2022–2025: -$0.63–$3.58. Peers: Nebius Group -$21.64, Spotify Technology 15.54 EUR, Trump Media & Technology Group $0.03.
The percentage of assets financed by shareholders’ equity.
2022–2025: −25.9%–91.2%.
What to watch next, and why
The earnings report shows how Reddit's revenue and profit have changed.
- Earnings report
The earnings report shows how Reddit's revenue and profit have changed.
Add to calendar
Earnings report
Next report: · Add to calendar · Google Calendar
On its last 11 report days Reddit usually moved about 7.5%. On a normal day it moves 2.1%.
−29.22% Why? −20.99% +13.07% −7.43%
$10,000 in Reddit bought on March 21, 2024 is worth $18,900 today, with dividends reinvested.
The same amount in S&P 500 with dividends would have become $14,500.
What would $10,000 in Reddit be worth today? →
What would $10,000 in Reddit be worth today?
$18,900
with dividends reinvested, bought on March 21, 2024. The same amount in S&P 500 with dividends would have become $14,500.
At worst it was worth $7,770 (April 17, 2024).
The five biggest days of the journey
· +42.0% · the whole market fell 0.3% the same day · report day
· +30.0% · the whole market fell 0.3% the same day
· −29.2% · the whole market fell 1.8% the same day · report day · Why?
· +24.7% · the whole market rose 9.5% the same day
· −21.0% · the whole market rose 0.7% the same day · report day
Earlier days
+3.67% market −2.70% Reddit rose slightly over the week, moving against a market that fell sharply. Read →
Reddit rose slightly over the week, moving against a market that fell sharply.
Thursday brought the clearest company-specific pressure: the shares fell about 8% after rival Snap reported weak ad revenue growth amid a broad tech selloff.
Reddit also faces worries about traffic lost to AI answers in Google search, which likely weighed on sentiment.
Its gains came against a broader market slump, so the week's rise looks partly like a rebound from earlier losses.
−7.93% market −4.41% Reddit fell, far more than the market after Snap's weak ad growth. Read →
Reddit fell, far more than the market after Snap's weak ad growth.
Reddit shares fell as the wider tech sell-off hit social advertising stocks, with Snap's weak ad growth weighing on sentiment.
Reddit's guidance had already disappointed on slower traffic from Google search.
Over the last five trading days the stock fell very sharply, a move unusually large for Reddit, while the Communication Services sector rose.
Next, Reddit's data-licensing renewal with Google is due in early 2027.
+5.97% market +1.65% Reddit rose sharply. Read →
Reddit rose sharply.
Reddit rose, moving well ahead of the S&P 500, which also rose sharply.
Reddit's rise came without a clear company-specific trigger in the news from that session.
The stock had fallen very sharply over the last five trading days, so the bounce likely partly reflects a rebound after that steep drop.
Trading volume was well above normal, showing heavy buying interest.
+5.69% market +0.30% Reddit rose, moving well apart from the market. Read →
Reddit rose, moving well apart from the market.
No company news from that session clearly explains the move.
Over the last five trading days Reddit fell very sharply, a move about five times a normal stretch for it.
A rebound after such a heavy sell-off is a common pattern, and trading volume was well above its usual level.
−0.83% market −0.48% Reddit barely moved, on an ordinary day. Read →
Reddit barely moved, on an ordinary day.
Reddit was roughly flat while the S&P 500 slipped slightly, so it held up better than the market.
Over the last five trading days, Reddit fell very sharply, far more than the market and its sector, a very big move for the stock.
That slide followed weak fourth-quarter sales guidance and a plan to require users to log in, which fed fears that Google's AI search is sending fewer visitors.
Analysts have since cut their price targets, the fair value they see for the shares.
−29.22% market −1.77% Reddit fell very sharply. Read →
Reddit fell very sharply.
Reddit plunged, its worst day on record after weak guidance and a login plan.
Over the same session the S&P 500 fell sharply, so Reddit fell far more than the broader market.
The likely driver was management's plan to test requiring users to log in to see content, which investors feared would cut search traffic and user growth.
Weak sales guidance for the coming quarter, which is the company's outlook for revenue, added to the selling.
−36.41% market −0.56% Reddit, the social media platform listed on the NYSE, fell very sharply over the week's trading days. Read →
Reddit, the social media platform listed on the NYSE, fell very sharply over the week's trading days.
The move was far larger than the S&P 500 and its sector, which both fell only slightly to sharply.
The main driver was the earnings report on 29 October, after which the shares dropped sharply on weak fourth-quarter sales guidance.
Guidance is the company's own forecast of future results.
−3.79% market −0.38% Reddit fell clearly, without company news. Read →
Reddit fell clearly, without company news.
Reddit fell clearly in the last session, while the S&P 500 fell slightly, so Reddit moved more than the market.
The earnings release came out after trading ended, so it could not have caused that session's drop.
Over the last five trading days Reddit fell sharply, while the S&P 500 rose slightly, and the Communication Services sector fell sharply.
Trading volume was well above its usual level, and the move was big for Reddit, with moves that large occurring about 11 times in the past year.
−1.44% market +0.56% Reddit fell, moving against a rising S&P 500. Read →
Reddit fell, moving against a rising S&P 500.
The stock fell sharply over the last five trading days while the market was roughly flat.
No company news clearly explains the session's small decline.
The drop was an ordinary-sized move for Reddit, within its usual daily range.
−4.02% market +0.71% Reddit fell clearly. Read →
Reddit fell clearly.
The move was big for Reddit, and trading was about twice its usual level.
Reddit reports earnings on Thursday 29 October 2026, the next event to watch.
Over the last five trading days, Reddit fell clearly while the market was roughly flat, and the Communication Services sector fell sharply.
−4.00% market −0.52% Reddit fell, more than the S&P 500 and its sector. Read →
Reddit fell, more than the S&P 500 and its sector.
Reddit's share price fell clearly on Friday, more than the broader market and its Communication Services sector.
Over the last five trading days, Reddit fell clearly, while the S&P 500 fell only slightly.
The sharp drop likely reflects investor worry about slowing user growth, even as ad sales hold up.
Reddit reports earnings on Thursday 29 October, and that report is the main thing to watch.
−7.61% market −0.43% Reddit fell clearly over the last five trading days. Read →
Reddit fell clearly over the last five trading days.
The S&P 500 fell only slightly, and the Communication Services sector fell sharply, so Reddit fell more than both.
Analysts at Jefferies lowered their price target, the share price they see as fair, on Monday, which likely weighed on sentiment.
Wedbush said Reddit's weaker user numbers were partly offset by strong advertising trends, which kept investor concern limited.
−1.97% market −1.18% Reddit fell slightly without a clear company cause. Read →
Reddit fell slightly without a clear company cause.
The S&P 500 fell sharply that day, so Reddit moved more than the market, and its sector fell too.
Over the last five trading days Reddit fell clearly, in line with the sector, which also dropped sharply.
Analysts at Jefferies lowered their price target, the share price they see as fair, to $200 from $225.
Reddit reports earnings on Thursday 29 October, which is the next event to watch.
−2.02% market −1.11% Reddit fell clearly, moving more than the broader market, which also dropped sharply, and in line with its sector. Read →
Reddit fell clearly, moving more than the broader market, which also dropped sharply, and in line with its sector.
Reddit's chief executive sold a sizeable block of shares in a transaction earlier that week, which some investors read as a negative signal, though insider sales are often routine.
Commentators also framed the stock as cheap relative to peers, which suggests the drop was less about a company-specific shock than about a broad risk-off move in growth stocks as the market sold off.
The company's next earnings report is due Thursday 29 October 2026, which investors will be watching closely.
+7.24% market +0.28% Reddit rose sharply, well ahead of both the S&P 500 and its sector, and the most likely reason is the announcement that it will report third-quarter results on 29 October 2026, which investors tend to position for when growth expectations are strong. Read →
Reddit rose sharply, well ahead of both the S&P 500 and its sector, and the most likely reason is the announcement that it will report third-quarter results on 29 October 2026, which investors tend to position for when growth expectations are strong.
Over the last five trading days the stock rose only slightly and lagged the market, which was roughly unchanged, while its sector was also roughly flat, so the stock moved a bit more than its peers.
Analyst commentary pointing to solid user and revenue momentum into the quarter likely added to buying interest.
Part of the session's strength may also reflect a friendlier tone for internet and advertising stocks, though company-specific news probably drove most of the gap.
−4.31% market −1.08% Reddit fell sharply, more than the S&P 500 and its sector, most likely because it began winding down public feeds and tightening open access to its platform data. Read →
Reddit fell sharply, more than the S&P 500 and its sector, most likely because it began winding down public feeds and tightening open access to its platform data.
That matters because that data has been valuable for AI and outside analysis, so investors may fear it will weaken a business they had valued for its growth.
Over the last five trading days the stock slipped slightly, roughly in line with a slightly lower S&P 500 but lagging a flat Communication Services sector.
A hotter-than-expected inflation reading also hit speculative social-media names, which likely added to the drop.
The next key event is the earnings report on Thursday 29 October 2026, which will show whether user and revenue growth can offset concerns about data access.
Learn more · Why do stocks go up and down?