Why Nike stock moves
Nike fell, moving against a slightly higher S&P 500.
Written after the close on ·
Why today
16,437 news analyzed todayNike fell, moving against a slightly higher S&P 500.
No company news explains the drop with certainty; the market-wide weakness is not the cause here.
Over the last five trading days, Nike was roughly unchanged, while the S&P 500 fell sharply, so Nike held up better than the market.
Likely reasons include the Royal Bank of Canada price target cut, which lowered its fair value estimate for the stock to $39, and the new CFO and restructuring plan.
Watch the next earnings report on Thursday 17 December 2026.
Today's move of −2.45% was 1.8 times a normal day's 1.4%. S&P 500 moved +0.31% on the same day.
Nike −2.45%S&P 500 +0.31%Against the market
What analysts expect, and how often they have been right
Analysts’ estimates for Nike.
Nike earned more than expected in 8 out of 8 reports.
For comparison, about 82% of reports from US companies beat the estimate in the last three years.
The share moved in the same direction as the earnings surprise in 3 out of 8 reports with a measured move, against about 55% of reports from US companies.
Ratings
Price targets
Latest price $38.59
Earnings against expectations, and the share’s reaction
Expected EPSAbove estimateBelow estimateAs expected$
Next reported quarter: expected earnings per share of $0.37 (December 17). For the current fiscal year, expected earnings per share changed from $1.72 three months ago to $1.25 now. 2027 estimate: $1.25. 2028 estimate: $1.52.
Has the share price followed the business?
Price and earnings moved in the same direction: 2 out of 3 years. Across US companies, that happens in about 65% of years. In 2026, the price changed −24% and earnings per share −3%.
Revenue, profit and market cap
RevenueProfitMarket capHatched bars: analysts’ estimates.$B
Assets, liabilities and market cap
AssetsLiabilitiesMarket cap$B
Price and earnings moved in the same direction: 2 out of 3 years.Market cap (Now): $57.3BRevenue 2026: $46.4B
What the key figures say about Nike
The figures connect what Nike earns with what investors pay.
The line shows the share price in the same year, on its own scale. Hatched bars: analysts’ estimates.
Profit divided by the number of shares. Each share represents this much of the earnings.
2023–2026: $2.10–$3.73. Peers: Ford Motor Company -$1.98, General Motors Company $4.57, Ferrari 9.53 EUR. 2027 estimate: $1.25 ($1.01–$1.51). 2028 estimate: $1.52 ($1.10–$2.35).
What the company sold during the year.
2023–2026: $46.3B–$51.4B. Peers: Ford Motor Company $187.0B, General Motors Company $187.0B, Ferrari 7.5 bn EUR. 2027 estimate: $42.8B ($42.1B–$44.7B). 2028 estimate: $43.1B ($40.3B–$48.0B).
The percentage of revenue left after the costs of running the business.
2023–2026: 8.0%–12.3%. Peers: Ford Motor Company −3.8%, General Motors Company 2.3%, Ferrari 29.7%.
Profit as a percentage of shareholders’ money in the company.
2023–2026: 20.9%–39.5%. Peers: Ford Motor Company −18.4%, General Motors Company 6.3%, Ferrari 43.8%.
The price investors pay for each unit of annual earnings per share. Not shown for a loss.
2023–2026: 22.0–32.6. Peers: General Motors Company 18.9, Ferrari 39.2. 2027 estimate: 30.8. 2028 estimate: 25.4.
What investors pay for each unit the company sells.
2023–2026: 1.48–3.15. Peers: Ford Motor Company 0.27, General Motors Company 0.39, Ferrari 8.75. 2027 estimate: 1.34. 2028 estimate: 1.33.
Money paid to shareholders per share, summed by calendar year.
2017–2025: $0.74–$1.61.
The ordinary yearly dividend as a percentage of the share price.
2023–2026: 1.3%–2.7%. Peers: Ford Motor Company 4.8%, General Motors Company 0.8%, Ferrari 1.0%.
Net debt divided by operating earnings before depreciation and amortisation.
2023–2026: 0.05–0.44. Peers: Ford Motor Company 17.91, General Motors Company 5.47, Ferrari 0.56.
More key figures
Market cap divided by shareholders’ equity, what remains after liabilities.
2023–2026: 4.61–11.52. Peers: Ford Motor Company 1.35, General Motors Company 1.16, Ferrari 16.77.
Market cap plus net debt, divided by operating earnings. This includes debt.
2023–2026: 18.6–27.5.
Cash left after investments, divided by the number of shares.
2023–2026: $1.47–$4.40. Peers: Ford Motor Company $1.29, General Motors Company $0.71, Ferrari 9.08 EUR.
The percentage of assets financed by shareholders’ equity.
2023–2026: 36.1%–38.7%.
The dividend explained
A dividend is money paid to shareholders. Nike paid $1.64 per share in the twelve months through November 6, 2026.
On the ex-dividend day, September 1, 2026, Nike traded without the right to the $0.41 dividend. The price went from $39.06 to $38.12; including the dividend, the day's change was −1.4%. Entitlement passes from the company to shareholders on the ex-day; payment comes later.
2017: $0.742018: $0.822019: $0.912020: $1.012021: $1.132022: $1.262023: $1.392024: $1.512025: $1.612026 so far: $1.23
What to watch next, and why
The earnings report shows how Nike's revenue and profit have changed.
- Earnings report
The earnings report shows how Nike's revenue and profit have changed.
Add to calendar
Earnings report
Next report: · Add to calendar · Google Calendar
On its last 15 report days Nike usually moved about 6.7%. On a normal day it moves 1.4%.
−3.64% +4.90% −15.51% −10.54%
$10,000 in Nike bought on November 7, 2016 is worth $8,770 today, with dividends reinvested.
The same amount in S&P 500 with dividends would have become $40,400.
What would $10,000 in Nike be worth today? →
What would $10,000 in Nike be worth today?
$8,770
with dividends reinvested, bought on November 7, 2016. The same amount in S&P 500 with dividends would have become $40,400.
At worst it was worth $7,690 (October 2, 2026).
The five biggest days of the journey
· −20.0% · the whole market fell 0.4% the same day · report day
· +15.5% · the whole market rose 0.3% the same day · report day
· −15.5% · the whole market rose 0.7% the same day · report day
· +15.2% · the whole market rose 0.5% the same day · report day
· +15.2% · the whole market rose 9.4% the same day
Earlier days
−0.21% market −2.70% Nike was roughly unchanged over the week, while the S&P 500 fell sharply, so it held up better than the market. Read →
Nike was roughly unchanged over the week, while the S&P 500 fell sharply, so it held up better than the market.
A Royal Bank of Canada analyst cut the share price target, the fair value estimate, from $40 to $39 on Friday 6 November, keeping a sector perform rating, which means it expects the stock to track its sector.
The next earnings report is due Thursday 17 December 2026.
−2.30% market −4.41% Nike fell clearly. Read →
Nike fell clearly.
Nike fell, while the S&P 500 fell very sharply, so it held up better than the market.
Analyst Truist downgraded Nike to Sell, arguing the recent rally ignores ongoing risks, which likely weighed on the shares.
Over the last five trading days Nike rose slightly, but it moved against a sharply falling market.
The next earnings report is due on 17 December 2026, a key event to watch.
+5.22% market +1.65% Nike rose very sharply. Read →
Nike rose very sharply.
Nike rose on the same day as its sector, while the S&P 500 rose sharply.
Over five trading days, Nike rose sharply while the S&P 500 fell slightly.
Sector-wide buying in consumer stocks likely drove much of the gain, as the sector ETF rose very sharply too.
−1.64% market +0.30% Nike fell, moving against the S&P 500, which rose slightly. Read →
Nike fell, moving against the S&P 500, which rose slightly.
No company news explains the drop.
Over the last five trading days, Nike rose slightly while the S&P 500 fell clearly.
Trading was thin, and the drop was within Nike's usual daily range, so it was an ordinary day for Nike.
Nike's next earnings report is due Thursday 17 December 2026.
+0.65% market −1.77% Nike rose slightly, against a falling market. Read →
Nike rose slightly, against a falling market.
Most of the news is product launches and does not clearly explain the move.
Over the last five trading days Nike rose clearly and outpaced its sector, while the S&P 500 fell slightly.
Vanguard reported a 5.19% stake in Nike, but such filings are background and do not prove the cause.
The move was an ordinary size for Nike.
+3.67% market −0.56% Nike rose clearly over the week's trading days, moving against a slightly weaker S&P 500. Read →
Nike rose clearly over the week's trading days, moving against a slightly weaker S&P 500.
The move was supported by product news and a stronger consumer sector, though no single company event clearly explains it.
Compared with the market, Nike outperformed, while its sector ETF also rose clearly.
The next earnings report is due Thursday 17 December 2026, when the company reports its quarterly results.
+3.42% market −0.38% Nike rose sharply. Read →
Nike rose sharply.
Several outlets reported a new product launch, the first sneaker ever returning in more colors, and the New 2027 Apex racing shoe, though product news like this rarely moves a stock this much on its own.
Its China distributor's warning about longer effects from the online sales exit came out after the session closed, so it cannot explain that move.
Over the last five trading days Nike was roughly unchanged, moving less than the market and its sector, so the gain was a one-day move.
The next earnings report is due Thursday 17 December 2026.
−2.66% market −0.52% Nike fell clearly, more than the market did. Read →
Nike fell clearly, more than the market did.
No company news explains the move.
Over the last five trading days Nike was roughly unchanged, while the S&P 500 slipped slightly.
The market and the consumer sector fell over the same session, which likely pulled retail apparel stocks lower.
Nike's next earnings report is on 17 December 2026.
+0.46% market −0.43% Nike was roughly unchanged over the last five trading days, moving less than both the market and its sector. Read →
Nike was roughly unchanged over the last five trading days, moving less than both the market and its sector.
The S&P 500 slipped slightly over the same days, so Nike held up better than the broader market.
Most of the company news was product launches and marketing, which rarely moves a large stock much.
Commentary about slowing digital sales and doubts over the Converse brand likely weighed on sentiment a little.
+2.10% market −1.18% Nike rose clearly, while the S&P 500 fell sharply. Read →
Nike rose clearly, while the S&P 500 fell sharply.
Barclays raised its price target, the share price it sees as fair, to $45 and said the shares are near the bottom.
That analyst view likely supported the rise.
Over the last five trading days, Nike rose clearly, and the sector also rose.
Nike's latest close is well below its high of last year and above its low.
+1.80% market +0.34% Nike rose clearly, moving more than the market and its sector. Read →
Nike rose clearly, moving more than the market and its sector.
Nike rose while the S&P 500 was roughly flat, so the gain was mostly stock-specific.
Nike's Thursday surge came as investors rotated from tech into beaten-down consumer stocks.
Over the last five trading days, Nike rose sharply while the S&P 500 fell clearly.
+0.22% market +0.42% Nike barely moved; no company news explains it. Read →
Nike barely moved; no company news explains it.
Nike is a US-listed footwear and apparel company.
In the last session, Nike was roughly unchanged, moving less than the S&P 500 and its sector.
Over the last five trading days, Nike rose clearly while the S&P 500 fell clearly, so Nike moved against the market.
−0.03% market −1.11% Nike rose modestly while the broader market fell sharply, likely helped by a rotation of investors out of technology into consumer stocks. Read →
Nike rose modestly while the broader market fell sharply, likely helped by a rotation of investors out of technology into consumer stocks.
Nike's shares had been rising sharply over the five-day window, though the stock is still deeply down this year.
Reports on the day noted that the company is trimming costs under its Pace plan and that its resale market share is rising, but none of this is a clearly new company-specific trigger.
Traders will watch the next earnings report due in mid-December.
+6.97% market −1.97% Nike rose sharply over the last five trading days, moving against both the broad market and its consumer sector, which fell or stayed flat. Read →
Nike rose sharply over the last five trading days, moving against both the broad market and its consumer sector, which fell or stayed flat.
The main driver appears to be a rotation of money out of technology and AI stocks and into beaten-down consumer names, so Nike's gain likely reflects investor sentiment rather than new earnings or guidance.
Investors remain cautious given recent sales declines, weaker China demand and margin pressure, with the next earnings report due in mid-December.
+5.21% market +0.28% Nike rose very sharply, moving well ahead of both the broad market and its sector, which edged up. Read →
Nike rose very sharply, moving well ahead of both the broad market and its sector, which edged up.
The most likely reason is that investors rotated out of AI-linked stocks and into calmer, income-oriented names after a sharp selloff in chipmakers and data center companies, and Nike's dividend record was cited as a reason to buy.
Over the last five trading days the stock rose sharply while the S&P 500 was roughly flat, so the gain was company-specific rather than market-driven.
Sentiment also improved on the view that the restructuring may be bottoming out, though that remains an open question.
Learn more · Why do stocks go up and down?