Why Verkkokauppa.com stock moves
Verkkokauppa.com rose clearly.
Written after the close on ·
Why today
16,307 news analyzed todayVerkkokauppa.com rose clearly.
Verkkokauppa.com rose, while OMX Helsinki 25 fell slightly, so it moved against the market.
Company news from that session was Black Friday campaign announcements, which likely attracted shoppers ahead of the holiday sales period.
Over the last five trading days the shares fell slightly, while the market rose slightly.
Trading volume was well below its usual level, so the move happened on thin activity.
Today's move of +1.43% was 1.8 times a normal day's 0.8%. OMX Helsinki 25 moved −0.52% on the same day.
Verkkokauppa.com +1.43%OMX Helsinki 25 −0.52%Against the market
What analysts expect, and how often they have been right
Analysts’ estimates for Verkkokauppa.com.
Verkkokauppa.com earned more than expected in 7 out of 8 reports.
For comparison, about 46% of reports from Nordic companies beat the estimate in the last three years.
The share moved in the same direction as the earnings surprise in 6 out of 8 reports with a measured move, against about 63% of reports from Nordic companies.
Ratings
Price targets
Latest price 3.55 EUR
Earnings against expectations, and the share’s reaction
Expected EPSAbove estimateBelow estimateAs expectedEUR
Next reported quarter: expected earnings per share of 0.10 EUR (February 12). For the current fiscal year, expected earnings per share changed from 0.24 EUR three months ago to 0.25 EUR now. 2026 estimate: 0.25 EUR. 2027 estimate: 0.30 EUR. People on the board and in management must report their trades in the share, and the company publishes them. May 8: Buy about 11 thousand EUR.
Has the share price followed the business?
Price and earnings moved in the same direction: 2 out of 3 years. Across Nordic companies, that happens in about 60% of years. In 2025, the price changed +194% and earnings per share went from -0.02 EUR to 0.27 EUR.
Revenue, profit and market cap
RevenueProfitMarket capHatched bars: analysts’ estimates.m EUR
Assets, liabilities and market cap
AssetsLiabilitiesMarket capm EUR
Price and earnings moved in the same direction: 2 out of 3 years.Market cap (Now): 155 m EURRevenue 2025: 526 m EUR
What the key figures say about Verkkokauppa.com
The figures connect what Verkkokauppa.com earns with what investors pay.
The line shows the share price in the same year, on its own scale. Hatched bars: analysts’ estimates.
Profit divided by the number of shares. Each share represents this much of the earnings.
2022–2025: -0.02 EUR–0.27 EUR. Peers: Komplett -3.33 NOK, CDON -7.09 SEK, New Bubbleroom Sweden -1.17 SEK. 2026 estimate: 0.25 EUR (0.25 EUR–0.25 EUR). 2027 estimate: 0.30 EUR (0.29 EUR–0.31 EUR).
What the company sold during the year.
2022–2025: 468 m EUR–543 m EUR. Peers: Komplett 15.4 bn NOK, CDON 461 m SEK, New Bubbleroom Sweden 467 m SEK. 2026 estimate: 547 m EUR (541 m EUR–554 m EUR). 2027 estimate: 572 m EUR (561 m EUR–584 m EUR).
The percentage of revenue left after the costs of running the business.
2022–2025: 0.4%–3.6%. Peers: Komplett 0.4%, CDON −6.4%, New Bubbleroom Sweden −4.9%.
Profit as a percentage of shareholders’ money in the company.
2022–2025: −2.9%–31.5%. Peers: Komplett −28.2%, CDON −15.6%, New Bubbleroom Sweden 3.3%.
The price investors pay for each unit of annual earnings per share. Not shown for a loss.
2022–2025: 14.6–283.5. 2026 estimate: 14.2. 2027 estimate: 11.8.
What investors pay for each unit the company sells.
2022–2025: 0.13–0.34. Peers: Komplett 0.07, CDON 1.25, New Bubbleroom Sweden 0.32. 2026 estimate: 0.28. 2027 estimate: 0.27.
Money paid to shareholders per share, summed by calendar year.
2017–2025: 0.00 EUR–0.45 EUR.
The ordinary yearly dividend as a percentage of the share price. Across Nordic companies, a yield of this size was followed by a lower dividend the next year in about 33% of cases, against about 17% below 5%.
2022–2025: 0.0%–8.7%. Peers: Komplett 0.0%, CDON 0.0%, New Bubbleroom Sweden 0.0%.
Net debt divided by operating earnings before depreciation and amortisation.
2022–2025: -0.25–2.60. Peers: Komplett 7.77, New Bubbleroom Sweden -4.32.
More key figures
Market cap divided by shareholders’ equity, what remains after liabilities.
2022–2025: 2.17–4.83. Peers: Komplett 0.64, CDON 1.19, New Bubbleroom Sweden 1.67.
Market cap plus net debt, divided by operating earnings. This includes debt.
2022–2025: 10.0–104.6.
Cash left after investments, divided by the number of shares.
2022–2025: -0.08 EUR–0.42 EUR. Peers: Komplett 2.11 NOK, CDON 3.85 SEK, New Bubbleroom Sweden -0.97 SEK.
The percentage of assets financed by shareholders’ equity.
2022–2025: 15.4%–22.7%.
The dividend explained
A dividend is money paid to shareholders. Verkkokauppa.com paid 0.14 EUR per share in the twelve months through November 6, 2026.
On the ex-dividend day, October 23, 2026, Verkkokauppa.com traded without the right to the 0.05 EUR dividend. The price went from 3.79 EUR to 3.73 EUR; including the dividend, the day's change was −0.0%. Entitlement passes from the company to shareholders on the ex-day; payment comes later.
2017: 0.19 EUR2018: 0.18 EUR2019: 0.20 EUR2020: 0.21 EUR2021: 0.45 EUR2022: 0.25 EUR2023: 0.00 EUR2024: 0.00 EUR2025: 0.00 EUR2026 so far: 0.14 EUR
What followed similar falls?
Including reinvested dividends, Verkkokauppa.com fell 2.6% over the latest five trading days. Since November 7, 2016, falls at least this large were followed by a higher value 21 trading days later in 39 out of 87 non-overlapping periods. The median was −0.7%, against −0.8% for an ordinary 21-day period, which ended higher 45 times in 100.
Such a fall has not said much about the next month.
−0.7% · 39/87
What to watch next, and why
The earnings report shows how Verkkokauppa.com's revenue and profit have changed.
- Earnings report
The earnings report shows how Verkkokauppa.com's revenue and profit have changed.
Add to calendar - The dividend explained
From the ex-day, Verkkokauppa.com trades without entitlement to the next dividend.
More about Verkkokauppa.com
Insider trades
People on the board and in management must report their trades in the share, and the company publishes them.
- Anne-Mari Paapio, senior executiveBuyabout 11 thousand EUR
Earnings report
Next report: · Add to calendar · Google Calendar
On its last 15 report days Verkkokauppa.com usually moved about 2.1%. On a normal day it moves 0.8%.
−0.39% +13.95% −10.67% +2.12%
10,000 EUR in Verkkokauppa.com bought on November 7, 2016 is worth 7,090 EUR today, with dividends reinvested.
The same amount in OMX Helsinki with dividends would have become 24,400 EUR.
What would 10,000 EUR in Verkkokauppa.com be worth today? →
What would 10,000 EUR in Verkkokauppa.com be worth today?
7,090 EUR
with dividends reinvested, bought on November 7, 2016. The same amount in OMX Helsinki with dividends would have become 24,400 EUR.
At worst it was worth 2,480 EUR (December 23, 2024).
The five biggest days of the journey
· +16.9% · the whole market fell 0.9% the same day · report day
· +15.1% · the whole market rose 1.6% the same day
· −14.3% · the whole market fell 10.1% the same day
· +13.9% · the whole market fell 0.2% the same day · report day
· +13.1% · the whole market rose 0.2% the same day
Earlier days
−5.16% market −1.18% Verkkokauppa.com fell, far more than the market. Read →
Verkkokauppa.com fell, far more than the market.
No company news from that session explains the move.
Over the last five trading days the shares fell sharply, also more than OMX Helsinki 25, which fell slightly.
Recent company news was ordinary: Black Friday deal promotions and routine share buyback reports, which rarely move the price.
The shares remain well above their lowest close of the past year.
+5.89% market +1.42% Verkkokauppa.com rose, moving well more than the market. Read →
Verkkokauppa.com rose, moving well more than the market.
No company news from the last session explains the move.
Over the last five trading days the shares fell clearly while the market was roughly flat.
Next, the company reports earnings on Friday 12 February 2027.
−5.05% market −0.31% Verkkokauppa.com fell, far more than OMX Helsinki 25 did. Read →
Verkkokauppa.com fell, far more than OMX Helsinki 25 did.
The only news from that session is a Black Friday promotional item, which does not explain a drop of this size.
Over the last five trading days the stock fell very sharply too, roughly four times a normal five-day move, while the market fell clearly.
The latest close sits below the highest close of the past year but well above the lowest.
Trading volume was well above its usual level.
+0.69% market +0.36% Verkkokauppa.com rose with the market. Read →
Verkkokauppa.com rose with the market.
Over the same day OMX Helsinki 25 also rose slightly, so the move was in line with the market.
Over the last five trading days the stock fell sharply, moving well more than the market, which fell slightly, and that drop was a big move for the stock.
Likely drivers of the weekly fall include weak sentiment after its quarterly results, which some analysts praised for margin gains; the stock also trails those results.
Its routine buy-back reports are only background, not a cause.
−4.21% market −1.16% Verkkokauppa.com fell, moving well beyond the market. Read →
Verkkokauppa.com fell, moving well beyond the market.
Over the last five trading days it fell clearly while OMX Helsinki 25 was roughly flat.
The Q3 interim report published last week showed profit recovering, with operating profit (EBIT) of EUR 4.7 million, but the reason for the last session's drop is not clear from the news.
The market fell clearly over the same day, and consumer-facing retail shares often weaken together in such sessions.
Next, the buy-back and dividend news is routine background and does not explain the move.
−2.54% market +0.22% Verkkokauppa.com fell clearly over the week, while the broader Helsinki market was roughly flat. Read →
Verkkokauppa.com fell clearly over the week, while the broader Helsinki market was roughly flat.
The latest session saw a very sharp drop, larger than the market's clear decline that day.
The likely driver was the third-quarter report released on Thursday 22 October, which showed improved profitability but a sales growth of only 2.1 percent, and the subsequent analyst updates.
Investors also weighed a weak operating result against stronger gross margins, and the sector fell about 3.6 percent over the same days, suggesting broader weakness in consumer stocks.
+4.42% market +1.83% Verkkokauppa.com rose very sharply, more than the market. Read →
Verkkokauppa.com rose very sharply, more than the market.
Verkkokauppa.com shares traded without their dividend last week, which took about that amount off the quoted price.
Over the last five trading days the stock rose slightly while the OMX Helsinki 25 was roughly flat.
The move was very big for this stock, about four times a normal day, and such moves are rare.
No company news from the last session explains it; the most recent items were the third-quarter report and dividend decision, released earlier.
Learn more · Why do stocks go up and down?