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Why Upsales Technology stock moves

Upsales Technology rose sharply without a company-news explanation.

Written after the close on ·

Why today

16,415 news analyzed today

Upsales Technology rose sharply without a company-news explanation.

Over the same session, OMX Stockholm 30 fell clearly, so the stock moved against the market.

Over the last five trading days the stock was roughly unchanged, as was the market.

Trading volume was well below its usual level, so the move may reflect thin trading rather than new information.

Upsales Technology published its third-quarter interim report (a quarterly financial update) on 20 October, showing net sales up 10.9%, but that is background from before this period.

Today's move of +3.41% was 3.3 times a normal day's 1.0%. OMX Stockholm 30 moved −1.01% on the same day.

Upsales Technology +3.41%OMX Stockholm 30 −1.01%Against the market

Earlier days →

See the chart in ChartCompass, with every move explained →

What analysts expect, and how often they have been right

Analysts’ estimates for Upsales Technology.

Upsales Technology earned more than expected in 1 out of 5 reports.

Not in the chart because no estimate and result are available: 3 of the 8 reports in this period, the latest on October 20, 2026.

For comparison, about 46% of reports from Nordic companies beat the estimate in the last three years.

The share moved in the same direction as the earnings surprise in 2 out of 5 reports with a measured move, against about 63% of reports from Nordic companies.

Earnings against expectations, and the share’s reaction

Earnings against expectations, and the share’s reaction0.10.20.30.50.62025-02-19: 0.16; Expected EPS: 0.3019/2’25+8.5%2025-04-23: 0.19; Expected EPS: 0.3023/4’25−2.3%2025-07-23: 0.29; Expected EPS: 0.3023/7’25+13.0%2025-10-22: 0.52; Expected EPS: 0.3022/10’25+8.1%2026-02-18: 0.34; Expected EPS: 0.4018/2’26+3.5%

Expected EPSAbove estimateBelow estimateAs expectedSEK

Percentages below show the share’s report-day move; labels are report dates.

People on the board and in management must report their trades in the share to Finansinspektionen, Sweden's financial supervisor. October 29: Buy about 2.7 m SEK. October 26: Sell about 46 m SEK. May 28: Sell about 140 m SEK.

Has the share price followed the business?

Price and earnings moved in the same direction: 2 out of 3 years. Across Nordic companies, that happens in about 60% of years. In 2025, the price changed +12% and earnings per share +21%.

Revenue, profit and market cap

Revenue, profit and market cap (bn SEK)0.00.40.91.32022: 0.132022: 0.0220222023: 0.152023: 0.0320232024: 0.142024: 0.0220242025: 0.152025: 0.022025Now2022: 1.211.22023: 0.680.72024: 0.500.52025: 0.560.6Now: 0.460.5

RevenueProfitMarket capbn SEK

Market cap is 3.0 times 2025 revenue, against 9.4 in 2022. Profit in 2025: 22.5 m SEK.

Assets, liabilities and market cap

Assets, liabilities and market cap (bn SEK)0.00.40.91.32022: 0.122022: 0.0920222023: 0.122023: 0.0920232024: 0.102024: 0.0820242025: 0.112025: 0.092025Now2022: 1.211.22023: 0.680.72024: 0.500.52025: 0.560.6Now: 0.460.5

AssetsLiabilitiesMarket capbn SEK

Assets minus liabilities leave 18.3 m SEK for shareholders. Market cap is 25.1 times that equity.

Price and earnings moved in the same direction: 2 out of 3 years.Market cap (Now): 460 m SEKRevenue 2025: 152 m SEK

What the key figures say about Upsales Technology

The figures connect what Upsales Technology earns with what investors pay.

The line shows the share price in the same year, on its own scale.

Earnings per share1.61 SEK
NowEarnings per share2022: 1.33222023: 1.64232024: 1.10242025: 1.33252022: 72.002023: 40.402024: 29.802025: 33.40

Profit divided by the number of shares. Each share represents this much of the earnings.

2022–2025: 1.10 SEK–1.64 SEK. Peers: Done.ai Group -1.11 SEK, IDEX Biometrics -1.52 NOK, BIMobject -0.35 SEK.

Revenue165 m SEK
NowRevenue2022: 129,579,779.00222023: 145,207,000.00232024: 144,769,000.00242025: 152,031,000.00252022: 72.002023: 40.402024: 29.802025: 33.40

What the company sold during the year.

2022–2025: 130 m SEK–152 m SEK. Peers: Done.ai Group 448 m SEK, IDEX Biometrics 3.1 m NOK, BIMobject 174 m SEK.

Operating margin21.4%
NowOperating margin2022: 21.97222023: 23.66232024: 15.83242025: 18.56252022: 72.002023: 40.402024: 29.802025: 33.40

The percentage of revenue left after the costs of running the business.

2022–2025: 15.8%–23.7%. Peers: Done.ai Group −28.6%, IDEX Biometrics −2215.2%, BIMobject −32.7%.

Return on equity183.8%
NowReturn on equity2022: 61.35222023: 91.01232024: 84.33242025: 122.48252022: 72.002023: 40.402024: 29.802025: 33.40

Profit as a percentage of shareholders’ money in the company.

2022–2025: 61.3%–122.5%. Peers: Done.ai Group −23.9%, IDEX Biometrics −185.6%, BIMobject −34.1%.

P/E17.0
NowP/E2022: 54.14222023: 24.63232024: 27.09242025: 25.1125

The price investors pay for each unit of annual earnings per share. Not shown for a loss.

2022–2025: 24.6–54.1.

Market cap per unit of revenue (P/S)2.79
NowMarket cap per unit of revenue (P/S)2022: 9.36222023: 4.68232024: 3.47242025: 3.7025

What investors pay for each unit the company sells.

2022–2025: 3.47–9.36. Peers: Done.ai Group 1.09, IDEX Biometrics 180.56, BIMobject 3.65.

Dividend per share0.00 SEK
NowDividend per share2022: 2.00222023: 2.00232024: 1.50242025: 1.5025

Money paid to shareholders per share, summed by calendar year.

2022–2025: 1.50 SEK–2.00 SEK.

Dividend yield0.0%
NowDividend yield2022: 2.78222023: 4.95232024: 5.03242025: 4.4925

The ordinary yearly dividend as a percentage of the share price.

2022–2025: 2.8%–5.0%. Peers: Done.ai Group 0.0%, IDEX Biometrics 0.0%, BIMobject 0.0%.

Net debt / EBITDA-0.87
NowNet debt / EBITDA22232024: -1.47242025: -0.8725

Net debt divided by operating earnings before depreciation and amortisation.

2022–2025: -1.47–-0.87. Peers: Done.ai Group 4.40.

More key figures
Market cap / equity (P/B)27.08
NowMarket cap / equity (P/B)2022: 33.06222023: 22.47232024: 22.90242025: 30.6825

Market cap divided by shareholders’ equity, what remains after liabilities.

2022–2025: 22.47–33.06. Peers: Done.ai Group 1.21, IDEX Biometrics 7.23, BIMobject 4.82.

EV / EBIT18.4
2025EV / EBIT22232024: 19.36242025: 18.4025

Market cap plus net debt, divided by operating earnings. This includes debt.

2022–2025: 18.4–19.4.

Free cash flow per share1.99 SEK
NowFree cash flow per share2022: 1.36222023: 1.29232024: 1.27242025: 0.93252022: 72.002023: 40.402024: 29.802025: 33.40

Cash left after investments, divided by the number of shares.

2022–2025: 0.93 SEK–1.36 SEK. Peers: Done.ai Group 0.38 SEK, IDEX Biometrics -1.33 NOK, BIMobject -0.31 SEK.

Equity ratio16.7%
2025Equity ratio2022: 29.46222023: 26.12232024: 21.04242025: 16.6725

The percentage of assets financed by shareholders’ equity.

2022–2025: 16.7%–29.5%.

More about Upsales Technology

Insider trades

People on the board and in management must report their trades in the share to Finansinspektionen, Sweden's financial supervisor.

  • Johan Kallblad, CEO (closely associated)Buyabout 2.7 m SEK
  • Daniel Wikberg, board member (closely associated)Sellabout 46 m SEK
  • Daniel Wikberg, CEO (closely associated)Sellabout 140 m SEK

Earnings report

Report day5.5%

Normal day1.0%

On its last 16 report days Upsales Technology usually moved about 5.5%. On a normal day it moves 1.0%.

+3.09% Why? +4.41% −4.00% +3.45%

10,000 SEK in Upsales Technology bought on April 24, 2019 is worth 11,000 SEK today, with dividends reinvested.

The same amount in OMX Stockholm 30 with dividends would have become 23,500 SEK.

What would 10,000 SEK in Upsales Technology be worth today? →

What would 10,000 SEK in Upsales Technology be worth today?

11,000 SEK

with dividends reinvested, bought on April 24, 2019. The same amount in OMX Stockholm 30 with dividends would have become 23,500 SEK.

At worst it was worth 5,230 SEK (March 17, 2020).

The five biggest days of the journey

· −27.9% · the whole market fell 0.7% the same day

· −25.0% · the whole market fell 10.6% the same day

· −18.7% · the whole market fell 0.6% the same day

· +17.8% · the whole market rose 0.4% the same day

· +17.5% · the whole market fell 1.1% the same day · report day

Earlier days

  • −0.38% market −0.32% Upsales Technology fell with the market. Read →

    Upsales Technology fell with the market.

    Upsales Technology was roughly unchanged in the last session, while OMX Stockholm 30 fell slightly, so it held up better than the market.

    Over the last five trading days, Upsales Technology fell clearly while OMX Stockholm 30 rose slightly, so it moved against the market.

    The main driver of the weaker week is likely the sale of CEO-linked Daniel Wikberg's remaining 10.5% stake to new buyers, which came out on Monday.

    Trading volume was about four times normal in the last session, but the price moved only an ordinary amount.

  • −0.75% market +0.83% Upsales Technology fell slightly without a company-news explanation. Read →

    Upsales Technology fell slightly without a company-news explanation.

    Over the last five trading days, the stock fell clearly while OMX Stockholm 30 rose slightly, so the move was against the market.

    The fall over five days was big for this stock.

    Heavy trading volume came with the session, but the move itself was an ordinary daily swing.

  • −2.55% market +0.48% Upsales Technology fell sharply without company news. Read →

    Upsales Technology fell sharply without company news.

    Over the last five trading days it also fell sharply, while the OMX Stockholm 30 rose clearly, so it moved against the market.

    The move was a big one for Upsales Technology, with trading well above its usual level.

    Earlier, a major shareholder's sale of about 10.5 per cent of the company was reported, and the buyers agreed not to sell until 24 November.

    Sector stocks also slipped a little over the same days.

  • +0.73% market −0.29% Upsales Technology rose slightly, without company news. Read →

    Upsales Technology rose slightly, without company news.

    Upsales Technology rose slightly in the last session, while OMX Stockholm 30 fell slightly, so it moved against the market.

    The move was an ordinary one, within its usual daily range.

    Over the last five trading days, Upsales Technology fell clearly, while OMX Stockholm 30 rose clearly.

    Insider Daniel Wikberg, a board member, sold his remaining stake, a sale that likely reflects his own reasons rather than a view on the shares.

  • −3.51% market +3.01% Upsales Technology fell clearly over the week while the OMX Stockholm 30 index rose clearly, so the shares moved against the market. Read →

    Upsales Technology fell clearly over the week while the OMX Stockholm 30 index rose clearly, so the shares moved against the market.

    The main company news was a sale of shares on Monday 26 October, when board member Daniel Wikberg sold his remaining stake of about 10.5 per cent, which likely weighed on sentiment.

    The move was an ordinary-sized one for the stock.

  • −2.15% market +0.41% Upsales Technology fell without new company news explaining it. Read →

    Upsales Technology fell without new company news explaining it.

    Over the same session, OMX Stockholm 30 rose slightly, so the stock moved against the market.

    Over the last five trading days, the stock fell clearly while OMX Stockholm 30 rose sharply, so it lagged the market by a wide margin.

    The most likely drag is the sale of Daniel Wikberg's remaining stake, a board member's exit reported before the session, which can weigh on sentiment even though a sale is not a view on the shares.

    Peer Technology stocks on Nasdaq First North Sweden also fell over the wider window, so sector weakness may have partly contributed.

  • −2.79% market +0.33% Upsales Technology fell sharply, moving against the market. Read →

    Upsales Technology fell sharply, moving against the market.

    Over the last five trading days it fell clearly, while OMX Stockholm 30 rose slightly.

    No company news from the last session explains the drop.

    Founder Daniel Wikberg sold his remaining 10.5 per cent stake, about 1.8 million shares, through a closely linked company on 26 October, and the buyers agreed to hold their shares until 24 November.

  • −2.40% market −3.67% Upsales Technology edged lower over the last five trading days. Read →

    Upsales Technology edged lower over the last five trading days.

    The Stockholm market fell sharply over the same days.

    The shares held up better than the market.

    The third-quarter report showed net sales up 10.9%.

  • −2.77% market −2.51% Upsales Technology fell sharply without company news. Read →

    Upsales Technology fell sharply without company news.

    The share fell in line with OMX Stockholm 30, which also dropped sharply that day.

    Trading volume was about four times a normal session, so many shares changed hands.

    Over the last five trading days the share fell slightly, a little less than the market.

    The most likely driver is the broad market sell-off, since no company news explains the move.

  • −3.67% market +0.17% Upsales Technology fell sharply without company news. Read →

    Upsales Technology fell sharply without company news.

    The shares fell sharply in the last session, while the OMX Stockholm 30 index was roughly flat.

    No company news from that session explains the drop.

    Trading was about twice a normal day, so the move had heavy trading behind it.

  • +3.09% market −0.89% Upsales Technology rose sharply on its quarterly report. Read →

    Upsales Technology rose sharply on its quarterly report.

    Upsales Technology rose sharply in the last session, while the OMX Stockholm 30 index fell clearly.

    Upsales reported its Q3 2026 results that day, with net sales up about 11% and a record profit margin.

    Trading volume was well above its usual level.

    The rise is most likely driven by the strong quarterly figures and the record margin.

  • +2.10% market +1.25% Upsales Technology rose sharply, with no company news behind the move. Read →

    Upsales Technology rose sharply, with no company news behind the move.

    Over the last five trading days the shares rose clearly, more than the broader OMX Stockholm 30, which rose only slightly.

    The most likely driver of the last session's jump is general buying in Swedish equities and tech stocks that day, amplified by the modest trading volume typical of a small software company.

    Upsales sells sales and customer-communication software to small and mid-sized businesses in the Nordics, so its shares often follow broader risk appetite.

    The next event to watch is the Q3 2026 interim report, a quarterly financial update due on 20 October.

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