Why ServiceNow stock moves
ServiceNow ended the trading day roughly flat as the market rose slightly.
Written after the close on ·
Why today
16,437 news analyzed todayServiceNow ended the trading day roughly flat as the market rose slightly.
No company news explains the move.
Over the last five trading days, the stock slipped slightly while the S&P 500 fell sharply, so it moved in line with the broad market and less than its sector.
The stock's ordinary-sized move was within its usual daily range.
Most of the recent pressure traces to earlier news: a 27% drop after its late October report, weaker growth guidance, and a new round of layoffs announced on November 6 after the session closed.
Today's move of −0.38% was 0.2 times a normal day's 2.2%. S&P 500 moved +0.31% on the same day.
ServiceNow −0.38%S&P 500 +0.31%Against the market
What analysts expect, and how often they have been right
Analysts’ estimates for ServiceNow.
ServiceNow earned more than expected in 7 out of 8 reports.
For comparison, about 82% of reports from US companies beat the estimate in the last three years.
The share moved in the same direction as the earnings surprise in 4 out of 8 reports with a measured move, against about 55% of reports from US companies.
Ratings
Price targets
Latest price $101.97
Earnings against expectations, and the share’s reaction
Expected EPSAbove estimateBelow estimateAs expected$
Next reported quarter: expected earnings per share of $1.07 (January 27). For the current fiscal year, expected earnings per share changed from $4.07 three months ago to $3.95 now. 2026 estimate: $3.95. 2027 estimate: $4.80.
Has the share price followed the business?
Price and earnings moved in the same direction: 1 out of 3 years. Across US companies, that happens in about 65% of years. In 2025, the price changed −28% and earnings per share +22%.
Revenue, profit and market cap
RevenueProfitMarket capHatched bars: analysts’ estimates.$B
Assets, liabilities and market cap
AssetsLiabilitiesMarket cap$B
Price and earnings moved in the same direction: 1 out of 3 years.Market cap (Now): $105.8BRevenue 2025: $13.3B
What the key figures say about ServiceNow
The figures connect what ServiceNow earns with what investors pay.
The line shows the share price in the same year, on its own scale. Hatched bars: analysts’ estimates.
Profit divided by the number of shares. Each share represents this much of the earnings.
2022–2025: $0.32–$1.68. Peers: Snowflake -$3.18, Adobe $17.91, Intuit $16.46. 2026 estimate: $3.95 ($3.86–$4.36). 2027 estimate: $4.80 ($4.27–$5.27).
What the company sold during the year.
2022–2025: $7.2B–$13.3B. Peers: Snowflake $5.4B, Adobe $26.0B, Intuit $21.4B. 2026 estimate: $16.2B ($16.2B–$16.3B). 2027 estimate: $19.3B ($19.0B–$20.1B).
The percentage of revenue left after the costs of running the business.
2022–2025: 4.9%–13.7%. Peers: Snowflake −22.8%, Adobe 35.7%, Intuit 28.8%.
Profit as a percentage of shareholders’ money in the company.
2022–2025: 6.5%–22.7%. Peers: Snowflake −48.1%, Adobe 61.9%, Intuit 23.6%.
The price investors pay for each unit of annual earnings per share. Not shown for a loss.
2022–2025: 83.9–242.7. Peers: Adobe 13.4, Intuit 20.7. 2026 estimate: 25.8. 2027 estimate: 21.2.
What investors pay for each unit the company sells.
2022–2025: 10.87–19.93. Peers: Snowflake 17.91, Adobe 3.59, Intuit 4.25. 2026 estimate: 6.52. 2027 estimate: 5.49.
Net debt divided by operating earnings before depreciation and amortisation.
2022–2025: -2.60–-1.28. Peers: Adobe 0.12, Intuit 0.18.
More key figures
Market cap divided by shareholders’ equity, what remains after liabilities.
2022–2025: 12.38–22.78. Peers: Snowflake 45.23, Adobe 7.95, Intuit 4.83.
Market cap plus net debt, divided by operating earnings. This includes debt.
2022–2025: 68.5–216.1.
Cash left after investments, divided by the number of shares.
2022–2025: $2.14–$4.33. Peers: Snowflake $3.38, Adobe $27.21, Intuit $32.24.
The percentage of assets financed by shareholders’ equity.
2022–2025: 37.8%–49.8%.
What to watch next, and why
The earnings report shows how ServiceNow's revenue and profit have changed.
- Earnings report
The earnings report shows how ServiceNow's revenue and profit have changed.
Add to calendar
Earnings report
Next report: · Add to calendar · Google Calendar
On its last 15 report days ServiceNow usually moved about 4.2%. On a normal day it moves 2.2%.
−26.95% Why? −3.69% −17.75% −9.94%
$10,000 in ServiceNow bought on November 7, 2016 is worth $59,900 today, with dividends reinvested.
The same amount in S&P 500 with dividends would have become $40,400.
What would $10,000 in ServiceNow be worth today? →
What would $10,000 in ServiceNow be worth today?
$59,900
with dividends reinvested, bought on November 7, 2016. The same amount in S&P 500 with dividends would have become $40,400.
At worst it was worth $8,740 (December 30, 2016).
The five biggest days of the journey
· −26.9% · the whole market fell 0.3% the same day · report day · Why?
· −17.7% · the whole market fell 0.4% the same day · report day
· +15.5% · the whole market rose 2.0% the same day · report day
· +14.4% · the whole market rose 0.2% the same day
· +13.5% · the whole market rose 9.5% the same day
Earlier days
−3.00% market −2.70% ServiceNow fell slightly over the week, moving roughly in line with a sharply weaker S&P 500 and less than its Technology sector. Read →
ServiceNow fell slightly over the week, moving roughly in line with a sharply weaker S&P 500 and less than its Technology sector.
The stock dropped hard after its October report, where weak guidance for future sales growth drove its worst day on record.
Layoffs, a further slide and analysts questioning its valuation kept pressure on it.
Shares were roughly flat in the latest session, and trading was about normal.
−5.93% market −4.41% ServiceNow fell sharply, following its sector's sell-off. Read →
ServiceNow fell sharply, following its sector's sell-off.
Over the same days the S&P 500 fell very sharply, so the move matched the broad market.
Trading volume was about twice a normal session.
The next earnings report is due 27 January 2027.
−0.32% market +1.65% ServiceNow barely moved without a company-news explanation. Read →
ServiceNow barely moved without a company-news explanation.
Over the same day the S&P 500 rose sharply, so the stock lagged the broader market.
After a very sharp five-day fall, the stock was steady, with trading well above its usual level.
Earlier, a weak fourth-quarter growth outlook drove the sell-off, and the stock fell its biggest one-day amount on record after the October report.
Next, the company reports results on 27 January 2027.
+2.97% market +0.30% ServiceNow rose sharply without company news explaining it. Read →
ServiceNow rose sharply without company news explaining it.
Over the same day the S&P 500 rose slightly, so ServiceNow outpaced the broader market.
Over the last five trading days, ServiceNow fell very sharply, a move about six times its usual five-day swing and rare in the past year.
The drop likely reflects investor worry that AI-driven rivals and agent software could erode demand for its subscription products, as analysts have debated after its recent quarterly report.
A quarterly results report is next due on Wednesday 27 January 2027.
+0.85% market −0.48% ServiceNow rose slightly, while the market fell slightly. Read →
ServiceNow rose slightly, while the market fell slightly.
No company news explains the small gain.
Over the last five trading days, ServiceNow fell very sharply, far more than the S&P 500 and its tech sector.
Earlier news about heavy selling in AI-linked software stocks, and worries that AI spending will not pay off soon, likely drove that drop.
Trading volume was about twice its usual level, so many investors were active.
−4.15% market −1.77% ServiceNow fell sharply after a weak revenue outlook. Read →
ServiceNow fell sharply after a weak revenue outlook.
The shares fell more than the S&P 500, and in line with the Technology sector ETF.
The main driver is the company's forecast that its future-revenue backlog growth would slow, which reignited worries about AI disruption.
The stock's move over the last five trading days was very large, and the drop is one of the biggest in the past year.
−33.87% market −0.56% ServiceNow fell very sharply over the week, far more than the market and its sector. Read →
ServiceNow fell very sharply over the week, far more than the market and its sector.
The main driver was its latest quarterly report, which delivered a forecast showing slower growth in contracted future revenue, reigniting worries that AI could disrupt its business.
That move was very big for ServiceNow, rarer than anything seen in the past year.
Over the same days the S&P 500 fell only slightly, and the Technology sector fell clearly.
−26.95% market −0.38% ServiceNow fell after its quarterly report on the day of the report. Read →
ServiceNow fell after its quarterly report on the day of the report.
Its outlook for future contracted revenue (cRPO) growth disappointed investors, even though quarterly results were roughly in line.
Over the same session the S&P 500 fell slightly and the Technology sector ETF fell clearly, so ServiceNow fell far more than both.
Its fall was very big for the stock, and trading volume ran far above normal.
Over the last five trading days, ServiceNow fell very sharply while the S&P 500 rose slightly and the sector rose clearly.
−3.00% market +0.34% ServiceNow fell clearly, without company news. Read →
ServiceNow fell clearly, without company news.
Over the last session, ServiceNow moved against the market, which rose slightly, and against the Technology sector, which rose clearly.
The main reason is its quarterly results: revenue of $4.1 billion came with a net income decline, and the earnings miss outweighed a raised AI outlook.
This news arrived after the session closed, so it explains the next move rather than the last one.
Over the last five trading days, the stock fell slightly while the market was roughly flat.
−0.49% market +0.71% ServiceNow barely moved without a company-news explanation. Read →
ServiceNow barely moved without a company-news explanation.
Over that session, the S&P 500 rose clearly, so ServiceNow lagged the broader market.
Technology sector funds rose sharply too, so ServiceNow also trailed its sector.
Its move was an ordinary size for the stock, within its usual daily range.
Over the last five trading days, ServiceNow rose sharply, a big move for this stock, while the market and sector were roughly flat.
+1.25% market −0.52% ServiceNow rose slightly while the market fell clearly on Friday. Read →
ServiceNow rose slightly while the market fell clearly on Friday.
No company news explains it.
Over the last five trading days the stock rose sharply, moving against a slightly falling S&P 500 and a flat technology sector.
Next, watch the quarterly report due Wednesday 28 October, which sets the company's results and outlook.
+11.97% market −0.43% ServiceNow rose sharply over the last five trading days, a big move for the stock. Read →
ServiceNow rose sharply over the last five trading days, a big move for the stock.
The S&P 500 fell slightly over the same days, so ServiceNow moved against the broader market while its sector stayed roughly flat.
Investors also seem to be looking ahead to the next earnings report, due Wednesday, 28 October.
+2.53% market −1.18% ServiceNow rose clearly, while the market fell. Read →
ServiceNow rose clearly, while the market fell.
Over the last five trading days, ServiceNow rose clearly while the S&P 500 fell slightly and the tech sector fell clearly.
Likely drivers are investor interest in its AI products, such as its new AI agent launched with Nvidia, and its strong recent gains.
Trading was about twice a normal day's volume.
−4.44% market −1.11% ServiceNow fell sharply on Friday, moving in line with its sector and more than the market. Read →
ServiceNow fell sharply on Friday, moving in line with its sector and more than the market.
Over the last session the S&P 500 also fell sharply, and the Technology sector ETF fell very sharply, so the drop largely followed a broad selloff in technology.
Enterprise software stocks dropped as worries spread that financing for AI infrastructure spending could slow, and that concern hit software names that benefit from such spending.
Trading was heavy, about twice a normal session.
Over the last five trading days ServiceNow was roughly flat, while the S&P 500 fell clearly and the tech sector fell very sharply, so it held up better than both.
+0.79% market −1.97% ServiceNow was roughly unchanged over the last five trading days, while the broader market fell clearly and the technology software sector fell very sharply, so the stock held up relatively well against both. Read →
ServiceNow was roughly unchanged over the last five trading days, while the broader market fell clearly and the technology software sector fell very sharply, so the stock held up relatively well against both.
The stock's sharpest drop came in the most recent session, when it fell sharply alongside the market and the sector.
Its next earnings report is due on 28 October, which is likely to be the next major catalyst for the shares.
+6.14% market +0.28% ServiceNow rose sharply, most likely on company news about its EmployeeWorks AI platform. Read →
ServiceNow rose sharply, most likely on company news about its EmployeeWorks AI platform.
On Thursday's session, the stock jumped about as much as its usual daily swings would suggest is strong, while the broader S&P 500 rose only slightly and the Technology sector ETF fell slightly, so ServiceNow clearly outpaced both.
The main driver appears to be the company's October 15 announcement of the third generation of its EmployeeWorks platform, including ToolSmith, which lets non-technical staff build AI agents without writing code.
Investors also seem to have welcomed a rebound in software stocks as Treasury yields (the interest rates on U.S. government bonds) fell after a sharp AI-driven sell-off, and a denial of takeover talk involving the AI startup Decagon likely removed some uncertainty.
Over the last five trading days the stock rose clearly, against a roughly flat S&P 500 and a sharply falling tech-sector ETF, so this was a stock-specific move rather than a market-wide one.
Learn more · Why do stocks go up and down?