Why Pricer stock moves
Pricer fell sharply, more than the market did.
Written after the close on ·
Why today
16,118 news analyzed todayPricer fell sharply, more than the market did.
No company news from that session explains the move.
Over the last five trading days, Pricer rose slightly while the broader Stockholm market was roughly flat.
The stock traded at much lower volume than usual, so the move may partly reflect thin trading.
Pricer's next earnings report is due on 5 February 2027.
Today's move of −3.84% was 2.7 times a normal day's 1.4%. OMX Stockholm 30 moved −1.01% on the same day.
Pricer −3.84%OMX Stockholm 30 −1.01%Much weaker than the market
What analysts expect, and how often they have been right
Analysts’ estimates for Pricer.
Pricer earned more than expected in 4 out of 8 reports.
For comparison, about 46% of reports from Nordic companies beat the estimate in the last three years.
The share moved in the same direction as the earnings surprise in 7 out of 8 reports with a measured move, against about 63% of reports from Nordic companies.
Price targets
Latest price 4.51 SEK
Earnings against expectations, and the share’s reaction
Expected EPSAbove estimateBelow estimateAs expectedSEK
For the current fiscal year, expected earnings per share changed from 0.37 SEK three months ago to 0.70 SEK now. 2026 estimate: 0.70 SEK. 2027 estimate: 0.42 SEK.
Has the share price followed the business?
Price and earnings moved in the same direction: 3 out of 3 years. Across Nordic companies, that happens in about 60% of years. In 2025, the price changed −65% and earnings per share went from 0.81 SEK to 0.01 SEK.
Revenue, profit and market cap
RevenueProfitMarket capHatched bars: analysts’ estimates.bn SEK
Assets, liabilities and market cap
AssetsLiabilitiesMarket capbn SEK
Price and earnings moved in the same direction: 3 out of 3 years.Market cap (Now): 737 m SEKRevenue 2025: 2.1 bn SEK
What the key figures say about Pricer
The figures connect what Pricer earns with what investors pay.
The line shows the share price in the same year, on its own scale. Hatched bars: analysts’ estimates.
Profit divided by the number of shares. Each share represents this much of the earnings.
2022–2025: -0.29 SEK–0.81 SEK. Peers: Wulff Group 0.58 EUR, Scana 0.06 NOK, Careium 2.04 SEK. 2026 estimate: 0.70 SEK (0.70 SEK–0.70 SEK). 2027 estimate: 0.42 SEK (0.35 SEK–0.50 SEK).
What the company sold during the year.
2022–2025: 2.1 bn SEK–2.7 bn SEK. Peers: Wulff Group 137 m EUR, Scana 1.6 bn NOK, Careium 962 m SEK. 2026 estimate: 2.0 bn SEK (2.0 bn SEK–2.0 bn SEK). 2027 estimate: 2.0 bn SEK (2.0 bn SEK–2.0 bn SEK).
The percentage of revenue left after the costs of running the business.
2022–2025: 0.4%–7.5%. Peers: Wulff Group 5.2%, Scana 4.9%, Careium 6.5%.
Profit as a percentage of shareholders’ money in the company.
2022–2025: −5.0%–11.8%. Peers: Wulff Group 19.9%, Scana 5.2%, Careium 7.6%.
The price investors pay for each unit of annual earnings per share. Not shown for a loss.
2022–2025: 14.5–415.0. Peers: Wulff Group 7.7, Scana 24.0, Careium 13.8. 2026 estimate: 6.4. 2027 estimate: 10.6.
What investors pay for each unit the company sells.
2022–2025: 0.32–0.80. Peers: Wulff Group 0.22, Scana 0.41, Careium 0.71. 2026 estimate: 0.37. 2027 estimate: 0.36.
Money paid to shareholders per share, summed by calendar year.
2017–2025: 0.00 SEK–0.89 SEK.
The ordinary yearly dividend as a percentage of the share price.
2022–2025: 0.0%–6.1%. Peers: Wulff Group 3.6%, Scana 0.0%, Careium 0.0%.
Net debt divided by operating earnings before depreciation and amortisation.
2022–2025: 0.28–0.59. Peers: Wulff Group 1.43, Scana 5.94, Careium 1.91.
More key figures
Market cap divided by shareholders’ equity, what remains after liabilities.
2022–2025: 0.63–2.47. Peers: Wulff Group 1.17, Scana 1.04, Careium 0.96.
Market cap plus net debt, divided by operating earnings. This includes debt.
2022–2025: 10.3–96.1.
Cash left after investments, divided by the number of shares.
2022–2025: -1.02 SEK–1.57 SEK. Peers: Wulff Group 0.87 EUR, Scana 0.46 NOK, Careium 2.08 SEK.
The percentage of assets financed by shareholders’ equity.
2022–2025: 35.9%–50.8%.
What to watch next, and why
The earnings report shows how Pricer's revenue and profit have changed.
- Earnings report
The earnings report shows how Pricer's revenue and profit have changed.
Add to calendar
Earnings report
Next report: · Add to calendar · Google Calendar
On its last 15 report days Pricer usually moved about 7.9%. On a normal day it moves 1.4%.
+9.74% Why? +21.74% +7.87% −5.60%
10,000 SEK in Pricer bought on November 7, 2016 is worth 7,280 SEK today, with dividends reinvested.
What would 10,000 SEK in Pricer be worth today? →
What would 10,000 SEK in Pricer be worth today?
7,280 SEK
with dividends reinvested, bought on November 7, 2016.
At worst it was worth 4,330 SEK (March 9, 2026).
The five biggest days of the journey
· −29.9% · the whole market rose 0.3% the same day · report day
· +23.8% · the whole market fell 0.1% the same day
· −23.6% · the whole market was unchanged the same day · report day
· +23.4% · the whole market fell 0.7% the same day · report day
· +21.7% · the whole market was unchanged the same day · report day
Earlier days
+2.50% market −0.11% Pricer rose slightly over the week while the market stayed roughly flat. Read →
Pricer rose slightly over the week while the market stayed roughly flat.
No company news clearly explained the move, so it likely reflects routine trading rather than a specific event.
Trading was quieter than usual, which can make small price moves easier to produce.
The stock is well above its lowest close of the past year but below its highest, set in mid January.
+2.09% market +0.83% Pricer rose clearly without a company-news explanation. Read →
Pricer rose clearly without a company-news explanation.
OMX Stockholm 30 also rose clearly, so the move was partly in line with the market.
Over the last five trading days, Pricer rose sharply, well ahead of the market's slight gain.
The move was big for Pricer, and trading volume was well above its usual level.
The share price sits near its highest close of the past year.
+1.11% market −0.08% Pricer rose slightly without a company-news explanation. Read →
Pricer rose slightly without a company-news explanation.
Over the last five trading days it rose sharply, well more than the market.
The last session's move was small while the market was roughly flat, on heavy trading.
Earlier news, such as third-quarter results, is only background.
Its next earnings report is due on 5 February 2027.
+1.27% market −0.29% Pricer rose slightly without a company-news explanation. Read →
Pricer rose slightly without a company-news explanation.
Over the last five trading days, Pricer rose clearly, outpacing OMX Stockholm 30, which also rose.
Earlier, its Q3 2026 report showed much higher profit margins and a return to order growth, news that likely lifted the shares before this session.
The move was ordinary for Pricer, with trading at its usual level.
Next, Pricer reports again on Friday 5 February 2027.
+4.76% market +3.01% Pricer rose clearly over the week, moving more than the broader market, which also rose clearly. Read →
Pricer rose clearly over the week, moving more than the broader market, which also rose clearly.
The main driver was the strong third-quarter report published on 22 October, showing much higher profit margins despite lower sales, with the company also noting improved order intake.
Shares had already reacted to that report before this window, so the week's gains were more of a follow-through.
The latest session saw only a slight rise, against a slight market decline.
−0.24% market +0.96% Pricer barely moved, despite a strong market. Read →
Pricer barely moved, despite a strong market.
Pricer was roughly unchanged while OMX Stockholm 30 rose clearly, so it lagged the market.
No company news from that session explains it; earlier results news from the week before still shapes sentiment.
Over the last five trading days, Pricer rose clearly while the market was roughly flat, helped by strong quarterly margins and higher order intake.
Next, the company reports again on Friday 5 February 2027.
−1.87% market +0.41% Pricer fell clearly, with no company news explaining it. Read →
Pricer fell clearly, with no company news explaining it.
The move went against the market, which rose slightly over the same session.
Trading was about twice a normal session, so the drop drew heavy activity.
The Q3 2026 report came out before the session, and it beat expectations on profit.
+5.26% market −3.67% Pricer rose clearly over the last five trading days, moving against a falling market. Read →
Pricer rose clearly over the last five trading days, moving against a falling market.
The strongest driver was the third-quarter report published yesterday, which beat expectations: profit margins rose sharply even though sales fell, and order intake grew.
Earlier in the week, the win of a large French store contract with Orange, covering 561 stores over two years, likely added support.
Trading volume was heavy, about twice a normal day, which points to strong investor interest.
+9.74% market −2.51% Pricer jumped sharply on record quarterly margins. Read →
Pricer jumped sharply on record quarterly margins.
Pricer rose very sharply on the day, while OMX Stockholm 30 fell sharply, so it moved against the market.
The move was very big, about six times a normal day for Pricer, and trading was well above its usual level.
The likely driver is the Q3 2026 report, published that day, which showed gross margin rising to 30.4 percent and operating margin to 11.4 percent.
Adjusted operating margin was 12.9 percent, and order intake rose 27.4 percent to SEK 449.0 M.
−2.50% market +0.17% Pricer fell clearly with no company news explaining it. Read →
Pricer fell clearly with no company news explaining it.
The broader market was roughly flat that day, so the drop was specific to Pricer.
Over the last five trading days, Pricer rose slightly while the OMX Stockholm 30 fell slightly.
Trading volume was around its usual level, so the move was not driven by unusually heavy trading.
+0.63% market −0.89% Pricer rose slightly, with no company news explaining it. Read →
Pricer rose slightly, with no company news explaining it.
Over the last five trading days Pricer rose clearly, while OMX Stockholm 30 fell slightly, so it moved against the market.
The move was ordinary for Pricer, and trading was well below its usual level.
Next, Pricer publishes its quarterly report, a summary of results for the third quarter, on Thursday 22 October 2026.
−0.99% market +1.25% Pricer fell slightly, moving against a market that rose clearly, and the most likely reason is that the day's news was mostly routine: a notice of when the third-quarter report and its webcast would be published, which carries no new figures and so rarely explains a price move on its own. Read →
Pricer fell slightly, moving against a market that rose clearly, and the most likely reason is that the day's news was mostly routine: a notice of when the third-quarter report and its webcast would be published, which carries no new figures and so rarely explains a price move on its own.
Over the last five trading days the shares were roughly unchanged while OMX Stockholm 30 rose slightly, so the week as a whole was flat rather than a clear trend.
The earlier news was more substantive: a deal with Orange to digitalize its 561 stores in France, which includes recurring software and maintenance revenue, and DNB Carnegie raising its fair value for the shares.
Next to watch is the third-quarter report due Thursday 22 October, which is often the biggest day for the stock.
+6.05% market −0.62% Pricer rallied sharply, against a slightly weaker OMX Stockholm 30, most likely on the Orange contract news. Read →
Pricer rallied sharply, against a slightly weaker OMX Stockholm 30, most likely on the Orange contract news.
Pricer was selected by Orange, the French telecom operator, to digitalize its 561 French stores with electronic shelf labels (small digital price tags on store shelves), a deal covering hardware, installation and long-term recurring software and maintenance revenue over the next two years.
The news surfaced during that session, so it is the most plausible driver of the jump.
Over the last five trading days the stock was roughly flat and lagged a clearly rising market.
The next catalyst to watch is the earnings report due 22 October 2026.
−4.51% market +0.36% Pricer fell sharply, likely on pre-earnings caution. Read →
Pricer fell sharply, likely on pre-earnings caution.
Over the last five trading days Pricer drifted slightly lower while the Stockholm market was broadly flat, so it lagged the market; the weakness looks partly tied to nerves ahead of next week's quarterly report, with a broker raising its fair value estimate for the company last week offering little support.
Pricer makes electronic shelf labels — digital price tags that replace paper ones in stores — and its shares often swing on retail ordering trends and cost-cutting news, so the upcoming report is the key thing to watch.
The unrelated obituary and the off-price retailer's ad campaign are not about this company and do not explain the move.
Learn more · Why do stocks go up and down?