Why Profoto Holding stock moves
Profoto Holding fell, more than the market did.
Written after the close on ·
Why today
16,292 news analyzed todayProfoto Holding fell, more than the market did.
No company news from that session explains the drop.
Over the last five trading days the stock fell sharply while OMX Stockholm 30 rose slightly.
The five-day fall is big, about three times a normal stretch and rare for the past year.
Trading was far heavier than usual, and the shares sit near their lowest close of the past year.
Today's move of −3.59% was 1.8 times a normal day's 2.0%. OMX Stockholm 30 moved −0.32% on the same day.
Profoto Holding −3.59%OMX Stockholm 30 −0.32%Much weaker than the market
What analysts expect, and how often they have been right
Analysts’ estimates for Profoto Holding.
Price targets
Latest price 5.90 SEK
For the current fiscal year, expected earnings per share changed from 1.92 SEK three months ago to 1.27 SEK now. 2026 estimate: 1.27 SEK. 2027 estimate: 2.20 SEK. One analyst made these estimates. People on the board and in management must report their trades in the share to Finansinspektionen, Sweden's financial supervisor. November 21: Buy about 8.8 m SEK.
Has the share price followed the business?
Price and earnings moved in the same direction: 3 out of 3 years. Across Nordic companies, that happens in about 60% of years. In 2025, the price changed −76% and earnings per share went from 3.15 SEK to -0.57 SEK.
Revenue, profit and market cap
RevenueProfitMarket capHatched bars: analysts’ estimates.bn SEK
Assets, liabilities and market cap
AssetsLiabilitiesMarket capbn SEK
Price and earnings moved in the same direction: 3 out of 3 years.Market cap (Now): 236 m SEKRevenue 2025: 617 m SEK
What the key figures say about Profoto Holding
The figures connect what Profoto Holding earns with what investors pay.
The line shows the share price in the same year, on its own scale. Hatched bars: analysts’ estimates.
Profit divided by the number of shares. Each share represents this much of the earnings.
2022–2025: -0.57 SEK–4.85 SEK. Peers: USWE Sports -0.52 SEK, Dometic Group -13.10 SEK, Mips 6.45 SEK. 2026 estimate: 1.27 SEK (1.27 SEK–1.27 SEK). 2027 estimate: 2.20 SEK (2.20 SEK–2.20 SEK).
What the company sold during the year.
2022–2025: 617 m SEK–848 m SEK. Peers: USWE Sports 130 m SEK, Dometic Group 20.4 bn SEK, Mips 745 m SEK. 2026 estimate: 635 m SEK (635 m SEK–635 m SEK). 2027 estimate: 688 m SEK (688 m SEK–688 m SEK).
The percentage of revenue left after the costs of running the business.
2022–2025: 1.8%–28.7%. Peers: USWE Sports −3.9%, Dometic Group 7.5%, Mips 32.9%.
Profit as a percentage of shareholders’ money in the company.
2022–2025: −6.6%–49.6%. Peers: USWE Sports −5.0%, Dometic Group −20.4%, Mips 28.1%.
The price investors pay for each unit of annual earnings per share. Not shown for a loss.
2022–2025: 14.0–19.1. Peers: Mips 71.0. 2026 estimate: 4.6. 2027 estimate: 2.7.
What investors pay for each unit the company sells.
2022–2025: 0.68–4.38. Peers: USWE Sports 0.33, Dometic Group 0.36, Mips 16.30. 2026 estimate: 0.37. 2027 estimate: 0.34.
Money paid to shareholders per share, summed by calendar year.
2022–2025: 2.00 SEK–4.00 SEK.
The ordinary yearly dividend as a percentage of the share price.
2022–2025: 3.8%–19.0%. Peers: USWE Sports 0.0%, Dometic Group 0.0%, Mips 0.6%.
Net debt divided by operating earnings before depreciation and amortisation.
2022–2025: -0.09–1.86. Peers: USWE Sports 45.76, Dometic Group 3.68, Mips 0.45.
More key figures
Market cap divided by shareholders’ equity, what remains after liabilities.
2022–2025: 1.21–9.49. Peers: USWE Sports 0.63, Dometic Group 0.39, Mips 17.78.
Cash left after investments, divided by the number of shares.
2022–2025: -0.88 SEK–4.62 SEK. Peers: USWE Sports -0.73 SEK, Dometic Group 5.02 SEK, Mips 6.12 SEK.
The percentage of assets financed by shareholders’ equity.
2022–2025: 42.5%–49.6%.
What followed similar falls?
Including reinvested dividends, Profoto Holding fell 10.1% over the latest five trading days. Since July 1, 2021, falls at least this large were followed by a higher value 21 trading days later in 7 out of 19 non-overlapping periods. The median was −3.1%, against −3.5% for an ordinary 21-day period, which ended higher 36 times in 100.
Such a fall has not said much about the next month.
−3.1% · 7/19
What to watch next, and why
The earnings report shows how Profoto Holding's revenue and profit have changed.
- Earnings report
The earnings report shows how Profoto Holding's revenue and profit have changed.
Add to calendar
More about Profoto Holding
Insider trades
People on the board and in management must report their trades in the share to Finansinspektionen, Sweden's financial supervisor.
- Hans Eckerström, chairBuyabout 8.8 m SEK
Earnings report
Next report: · Add to calendar · Google Calendar
On its last 16 report days Profoto Holding usually moved about 4.2%. On a normal day it moves 2.0%.
−1.21% Why? −13.11% +26.47% +1.43%
10,000 SEK in Profoto Holding bought on July 1, 2021 is worth 896 SEK today, with dividends reinvested.
The same amount in OMX Stockholm 30 with dividends would have become 16,800 SEK.
What would 10,000 SEK in Profoto Holding be worth today? →
What would 10,000 SEK in Profoto Holding be worth today?
896 SEK
with dividends reinvested, bought on July 1, 2021. The same amount in OMX Stockholm 30 with dividends would have become 16,800 SEK.
At worst it was worth 896 SEK (November 5, 2026).
The five biggest days of the journey
· +26.5% · the whole market rose 2.8% the same day · report day
· −23.1% · the whole market rose 0.4% the same day
· −18.5% · the whole market rose 2.2% the same day
· +17.0% · the whole market rose 1.0% the same day
· +16.2% · the whole market fell 0.9% the same day · report day
Earlier days
−9.79% market −0.11% Profoto Holding fell sharply over the week, while the Stockholm market was roughly flat. Read →
Profoto Holding fell sharply over the week, while the Stockholm market was roughly flat.
The move was big for this stock, about three times a normal five-day stretch.
The news in the week was only retail promotions, such as a discount on a studio light and Black Friday deals, which are unlikely to explain a sharp drop.
The company's lowest close of the past year was set at the start of this period, so the shares were under heavy selling pressure.
−2.24% market +0.83% Profoto fell, moving against a market that rose clearly. Read →
Profoto fell, moving against a market that rose clearly.
No company news from that session explains the drop.
Over five trading days the shares fell sharply, about three times a normal five-day swing, a move seen roughly four times in the past year.
The next earnings report is Thursday 11 February 2027.
+0.32% market −0.08% Profoto Holding moved little without a company-news explanation. Read →
Profoto Holding moved little without a company-news explanation.
Over the last five trading days, Profoto Holding fell clearly while OMX Stockholm 30 rose slightly.
The five-day fall likely reflects weaker consumer demand for premium photo lighting, though no company news explains it directly.
In the last session, Profoto Holding was roughly unchanged and the market was roughly flat, so the day was an ordinary one.
The next earnings report is due Thursday 11 February 2027.
−4.59% market +0.48% Profoto fell sharply. Read →
Profoto fell sharply.
No company news clearly explains the drop.
Over the last five trading days the shares fell clearly as OMX Stockholm 30 rose clearly.
Profoto moved against the market, so the drop looks company-specific rather than a market-wide move.
Its next earnings report is on Thursday 11 February 2027.
−0.61% market +3.01% Profoto Holding was roughly unchanged over the last five trading days. Read →
Profoto Holding was roughly unchanged over the last five trading days.
The stock moved far less than the OMX Stockholm 30, which rose clearly over the same days.
The move was ordinary for the stock.
The main company news came before this window: a third-quarter report on 20 October showed higher sales and a return to profit, helped by a U.S. tariff refund.
−6.29% market +0.41% Profoto Holding fell, against a market that rose slightly. Read →
Profoto Holding fell, against a market that rose slightly.
The fall was a very big move, about three times a normal day for the stock.
Trading volume was well above its usual level, about five times a normal session.
No news from the last session explains the move, so the cause is unclear.
The latest report came out last week, before the session, and showed higher sales and a tariff refund boosting profit.
+7.03% market +0.33% Profoto Holding rose very sharply without company news. Read →
Profoto Holding rose very sharply without company news.
Over the same days OMX Stockholm 30 rose slightly, so Profoto Holding moved far more than the market.
The move was about four times a normal daily swing and heavy trading came with it.
Profoto's Q3 report, published before the session, showed sales growth and a tariff refund boosting profit, which is the most likely background.
Over the last five trading days the shares rose clearly, and the next earnings report is due on 11 February 2027.
−0.61% market +1.57% Profoto Holding was roughly unchanged. Read →
Profoto Holding was roughly unchanged.
The move was an ordinary day for the stock.
Over the same day, OMX Stockholm 30 rose clearly, so Profoto Holding lagged the market.
No company news from the last session explains the move.
Over the last five trading days, the stock was roughly unchanged, while the market fell slightly.
+0.00% market +0.41% Profoto Holding was roughly unchanged, moving less than the market. Read →
Profoto Holding was roughly unchanged, moving less than the market.
In the last session, Profoto Holding barely moved while the broader Stockholm market rose slightly.
Over the last five trading days, the shares rose sharply while the market fell sharply.
The rise likely reflects investor reaction to its third-quarter report, which showed a return to profit partly because of a refund of U.S. tariffs.
The report came out before the last session, so it is not the reason for that day's move.
+9.67% market −3.67% Profoto Holding rose sharply over the last five trading days, against a falling market. Read →
Profoto Holding rose sharply over the last five trading days, against a falling market.
The move was big for this stock, about twice a normal five-day stretch.
Its quarterly profit was lifted by a refund of U.S. tariffs (import taxes), worth SEK 15m, while underlying sales growth was modest.
Over the same days OMX Stockholm 30, the main Swedish index, fell sharply, so Profoto moved against the market.
+0.30% market −2.51% Profoto Holding moved about flat without company news. Read →
Profoto Holding moved about flat without company news.
Its shares fell less than OMX Stockholm 30, which dropped sharply that day.
Over the last five trading days the shares rose sharply, against a falling market.
That is a big move for this stock, about three times its normal five-day swing.
The cause is not clear from the news.
−1.21% market −0.89% Profoto Holding fell slightly on the latest report day without a clear company-specific trigger. Read →
Profoto Holding fell slightly on the latest report day without a clear company-specific trigger.
The Q3 report showed sales up 7.9 percent and a tariff refund that lifted EBIT (operating profit), yet the shares moved in line with OMX Stockholm 30, which fell clearly.
Trading volume was about 15 times a normal session, so the day was busy.
Over the last five trading days the shares rose slightly while the market fell slightly.
+10.00% market −0.89% Profoto Holding rose very sharply, against a falling market. Read →
Profoto Holding rose very sharply, against a falling market.
Over the same session, OMX Stockholm 30 fell clearly, so the stock moved against the broader market.
Trading was heavy, about twice a normal session, so many shares changed hands.
No company news explains the rise, so the cause is unclear.
Over the last five trading days, the shares rose sharply while the market was roughly flat, a big move for the stock.
Learn more · Why do stocks go up and down?