Why Midsona stock moves
Midsona barely moved without a company-news explanation.
Written after the close on ·
Why today
16,307 news analyzed todayMidsona barely moved without a company-news explanation.
Over the last five trading days, Midsona edged lower while the market was roughly flat.
The stock's move in the last session was ordinary for it, and it moved far less than OMX Stockholm 30, which fell clearly that day.
The closest news is the nomination committee appointment from last Friday and the September profit recovery report from Wednesday last week, both released before the last session, so neither explains the session's flat trading.
Midsona's next earnings report is on Tuesday 2 February 2027.
Today's move of −0.22% was 0.2 times a normal day's 1.0%. OMX Stockholm 30 moved −1.01% on the same day.
Midsona −0.22%OMX Stockholm 30 −1.01%A little stronger than the market
What analysts expect, and how often they have been right
Analysts’ estimates for Midsona.
For the current fiscal year, expected earnings per share changed from 1.06 SEK three months ago to 1.04 SEK now. 2026 estimate: 1.04 SEK. 2027 estimate: 1.15 SEK. One analyst made these estimates. People on the board and in management must report their trades in the share to Finansinspektionen, Sweden's financial supervisor. October 22: Buy about 198 thousand SEK. October 22: Buy about 241 thousand SEK. July 17: Buy about 265 thousand SEK. May 26: Buy about 281 thousand SEK. May 18: Buy about 13 thousand SEK.
Has the share price followed the business?
Price and earnings moved in the same direction: 0 out of 3 years. Across Nordic companies, that happens in about 60% of years. In 2025, the price changed +7% and earnings per share went from 0.33 SEK to 0.07 SEK.
Revenue, profit and market cap
RevenueProfitMarket capHatched bars: analysts’ estimates.bn SEK
Assets, liabilities and market cap
AssetsLiabilitiesMarket capbn SEK
Price and earnings moved in the same direction: 0 out of 3 years.Market cap (Now): 1.3 bn SEKRevenue 2025: 3.6 bn SEK
What the key figures say about Midsona
The figures connect what Midsona earns with what investors pay.
The line shows the share price in the same year, on its own scale. Hatched bars: analysts’ estimates.
Profit divided by the number of shares. Each share represents this much of the earnings.
2022–2025: -6.73 SEK–0.33 SEK. Peers: Humble Group -1.03 SEK, Swedencare 0.54 SEK, Zinzino 11.01 SEK. 2026 estimate: 1.04 SEK (1.04 SEK–1.04 SEK). 2027 estimate: 1.15 SEK (1.15 SEK–1.15 SEK).
What the company sold during the year.
2022–2025: 3.6 bn SEK–3.9 bn SEK. Peers: Humble Group 8.3 bn SEK, Swedencare 2.7 bn SEK, Zinzino 3.7 bn SEK. 2026 estimate: 3.7 bn SEK (3.7 bn SEK–3.7 bn SEK). 2027 estimate: 3.9 bn SEK (3.9 bn SEK–3.9 bn SEK).
The percentage of revenue left after the costs of running the business.
2022–2025: −11.8%–3.5%. Peers: Humble Group 4.1%, Swedencare 7.4%, Zinzino 14.6%.
Profit as a percentage of shareholders’ money in the company.
2022–2025: −16.3%–1.5%. Peers: Humble Group −9.7%, Swedencare 1.2%, Zinzino 55.5%.
The price investors pay for each unit of annual earnings per share. Not shown for a loss.
2022–2025: 23.9–121.1. Peers: Swedencare 35.7, Zinzino 10.3. 2026 estimate: 8.8. 2027 estimate: 8.0.
What investors pay for each unit the company sells.
2022–2025: 0.31–0.35. Peers: Humble Group 0.32, Swedencare 1.12, Zinzino 1.22. 2026 estimate: 0.36. 2027 estimate: 0.34.
Money paid to shareholders per share, summed by calendar year.
2017–2025: 0.00 SEK–1.25 SEK.
The ordinary yearly dividend as a percentage of the share price.
2022–2025: 0.0%–2.4%. Peers: Humble Group 0.0%, Swedencare 1.4%, Zinzino 5.3%.
Net debt divided by operating earnings before depreciation and amortisation.
2022–2025: 1.52–2.71. Peers: Humble Group 3.73, Swedencare 3.43, Zinzino -1.40.
More key figures
Market cap divided by shareholders’ equity, what remains after liabilities.
2022–2025: 0.37–0.45. Peers: Humble Group 0.58, Swedencare 0.42, Zinzino 4.12.
Market cap plus net debt, divided by operating earnings. This includes debt.
2022–2025: 13.2–64.9.
Cash left after investments, divided by the number of shares.
2022–2025: 0.81 SEK–2.15 SEK. Peers: Humble Group 0.59 SEK, Swedencare 1.35 SEK, Zinzino 17.79 SEK.
The percentage of assets financed by shareholders’ equity.
2022–2025: 62.8%–67.7%.
The dividend explained
A dividend is money paid to shareholders. Midsona paid 0.22 SEK per share in the twelve months through November 6, 2026.
On the ex-dividend day, May 7, 2026, Midsona traded without the right to the 0.22 SEK dividend. The price went from 12.65 SEK to 12.25 SEK; including the dividend, the day's change was −1.4%. Entitlement passes from the company to shareholders on the ex-day; payment comes later.
2017: 0.98 SEK2018: 1.11 SEK2019: 1.11 SEK2020: 1.25 SEK2021: 1.25 SEK2022: 0.00 SEK2023: 0.00 SEK2024: 0.00 SEK2025: 0.20 SEK2026 so far: 0.22 SEK
Midsona, A or B?
A and B are two share classes in Midsona. The classes can carry different voting rights and trade at different prices.
What followed similar falls?
Including reinvested dividends, Midsona fell 3.2% over the latest five trading days. Since November 7, 2016, falls at least this large were followed by a higher value 21 trading days later in 49 out of 89 non-overlapping periods. The median was +1.6%, against +0.0% for an ordinary 21-day period, which ended higher 49 times in 100.
Such a fall has not said much about the next month.
+1.6% · 49/89
What to watch next, and why
The earnings report shows how Midsona's revenue and profit have changed.
- Earnings report
The earnings report shows how Midsona's revenue and profit have changed.
Add to calendar
More about Midsona
Insider trades
People on the board and in management must report their trades in the share to Finansinspektionen, Sweden's financial supervisor.
- Nils Johan Henrik Hjalmarsson, CEOBuyabout 198 thousand SEK
- Niclas Lundin, CFOBuyabout 241 thousand SEK
- Nils Johan Henrik Hjalmarsson, CEOBuyabout 265 thousand SEK
- Marjolaine Cevoz Goyat, senior executiveBuyabout 281 thousand SEK
- Markus Wessner, senior executiveBuyabout 13 thousand SEK
Earnings report
Next report: · Add to calendar · Google Calendar
On its last 16 report days Midsona usually moved about 3.3%. On a normal day it moves 1.0%.
−8.11% Why? −11.23% −10.57% +8.35%
10,000 SEK in Midsona bought on November 7, 2016 is worth 2,910 SEK today, with dividends reinvested.
What would 10,000 SEK in Midsona be worth today? →
What would 10,000 SEK in Midsona be worth today?
2,910 SEK
with dividends reinvested, bought on November 7, 2016.
At worst it was worth 2,010 SEK (October 24, 2023).
The five biggest days of the journey
· −22.2% · the whole market rose 1.4% the same day · report day
· +18.6% · the whole market rose 3.3% the same day
· −14.0% · the whole market fell 10.6% the same day
· −13.5% · the whole market rose 0.2% the same day
· −11.2% · the whole market fell 0.1% the same day · report day
Earlier days
−3.16% market −0.11% Midsona fell slightly over the week, while the OMX Stockholm 30 was roughly flat. Read →
Midsona fell slightly over the week, while the OMX Stockholm 30 was roughly flat.
The company had little news this week; the one item was a seasonal returns chart, which does not explain a move.
The earlier nomination committee and profit recovery news came before the week and is background only.
Next, the company reports results on Tuesday 2 February 2027.
−1.91% market −0.32% Midsona fell clearly, more than the market. Read →
Midsona fell clearly, more than the market.
Over the last five trading days, Midsona was roughly unchanged, while OMX Stockholm 30 rose slightly.
In the last session the market fell slightly, and trading volume was about twice a normal day.
No company news from that session explains the drop, so the cause is unclear.
The nomination committee for the 2027 annual meeting was named on Friday, before that session.
−1.05% market +0.83% Midsona slipped slightly without a company-news explanation. Read →
Midsona slipped slightly without a company-news explanation.
Midsona was roughly unchanged over the last five trading days, moving less than the OMX Stockholm 30, which rose slightly.
The last session's move was an ordinary size for Midsona, and trading was well below its usual level.
No news from that session explains the drop, so it likely reflected ordinary trading rather than a company event.
The next earnings report, its quarterly results update, is due on Tuesday 2 February 2027.
+2.15% market −0.29% Midsona rose, while OMX Stockholm 30 slipped slightly. Read →
Midsona rose, while OMX Stockholm 30 slipped slightly.
No company news from that session explains the move, which was a clear break from the market.
Over the last five trading days, Midsona was roughly flat while the market rose clearly.
Trading was well below its usual level, so the move may partly reflect thin trading.
Earlier background is the Q3 report, which showed a profit recovery despite weaker organic sales, published before the last session.
+0.21% market +3.01% Midsona was roughly unchanged over the week, while the OMX Stockholm 30 index rose clearly, so it lagged the market. Read →
Midsona was roughly unchanged over the week, while the OMX Stockholm 30 index rose clearly, so it lagged the market.
Last session it rose clearly while the market slipped slightly.
The main company news this week was routine: the nomination committee for the 2027 annual meeting was appointed on Friday 30 October, and the annual meeting is set for 4 May 2027.
The most recent company news came from the Q3 report published on 22 October, before this week.
−2.11% market +0.41% Midsona fell clearly, moving against a rising market. Read →
Midsona fell clearly, moving against a rising market.
No company news from the last session explains the move.
Its Q3 report came out before the session and showed a profit recovery despite weak organic sales.
The move is big for Midsona, roughly twice a normal five-day stretch, and fairly rare in the past year.
Over the last five trading days, Midsona fell clearly while OMX Stockholm 30 rose sharply.
+2.15% market +0.33% Midsona rose, moving more than the market, which was slightly up. Read →
Midsona rose, moving more than the market, which was slightly up.
No company news from the last session explains the move.
Over the last five trading days the stock fell sharply, a very big move for Midsona, while the market rose slightly.
Earlier news on Thursday, with the Q3 report and insider share buys, is dated background.
Insider buys are when executives buy their own company's shares.
−1.27% market +0.96% Midsona fell slightly, while the market rose clearly. Read →
Midsona fell slightly, while the market rose clearly.
Over the last five trading days, Midsona fell sharply, while OMX Stockholm 30 was roughly flat.
The Q3 2026 interim report, published last week, showed a return to operating profit despite negative organic sales growth, and likely weighed on sentiment.
Analysts and the market have been focusing on the margin recovery against soft volumes, which likely drove the sharp weekly fall.
The last session's move was an ordinary size for Midsona, and no company news from that session explains it.
−2.67% market +0.41% Midsona fell clearly, moving against the market. Read →
Midsona fell clearly, moving against the market.
Over the same day OMX Stockholm 30 rose slightly.
Traders likely reacted to the Q3 report, which showed weak organic sales but a stronger profit.
Analyst notes described the margin hold as encouraging but volume recovery as slow.
Trading was well above its usual level, a sign of heavy activity.
−7.96% market −3.67% Midsona fell sharply over the last five trading days, more than the broader Stockholm market did. Read →
Midsona fell sharply over the last five trading days, more than the broader Stockholm market did.
The fall was big, several times a normal five-day stretch, and the share price sits well below its high of the past year.
Trading was heavy, and the main cause looks like the Q3 2026 report published yesterday: sales fell organically, while profit and margins improved.
Next, the company reports again on 2 February 2027.
−8.11% market −2.51% Midsona fell very sharply as its Q3 report came out, with no clear company news explaining the drop. Read →
Midsona fell very sharply as its Q3 report came out, with no clear company news explaining the drop.
Over the same days OMX Stockholm 30 fell sharply too, so Midsona moved more than the market.
The stock fell sharply over the last five trading days, a big move for Midsona.
The likely reason is the quarter itself: organic sales, meaning sales excluding acquisitions and currency effects, fell 3.7 percent, though profit held up.
Next, the stock's report-day moves are usually about twice a normal day, so this one was bigger than usual.
Learn more · Why do stocks go up and down?