Why did McDonald's stock rise on 8 October?
Written after the close on
McDonald's +2.61%
McDonald's jumped on a chicken-menu expansion. McDonald's rose clearly over the last five trading days, outpacing a clearly higher S&P 500 and moving in line with a clearly higher consumer-cyclical sector, with the sharpest gain coming in the latest session even as the broad market slipped slightly. Burger King's own admission that it had lost its way and is spending heavily to catch up probably reinforced the sense that McDonald's lead in burgers is intact. Watch the early-November earnings report for any update on that chicken rollout and on U.S. traffic.
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